Introducing Heritage Lending Group to More Canadian Families

VERICO Boomerang Financial Inc., a leading provider of mortgage and financial solutions, announced today that it is changing its name to VERICO Heritage Lending Group Ltd.

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Calgary, Alberta (PRWEB) April 08, 2014

VERICO Boomerang Financial Inc., a leading provider of mortgage and financial solutions, announced today that it is changing its name to VERICO Heritage Lending Group Ltd., (Heritage Lending Group). The transition to the new name, including re-branding, will be completed by April 14th, 2014. Heritage Lending Group has planned extensive outreach programs to its employees, customers and vendors to help chart the course to its new identity.

The evolution of Heritage Lending Group began with the acquisition by Heritage Financial Group Limited (Heritage Financial) of an equity interest in VERICO Boomerang Financial Inc. in late 2013. As a member of the Heritage Financial Group of companies, the Heritage Lending Group intends to align its message and services in a manner that strengthens its ties with the other companies, which already possess a loyal client base of over 440,000 Canadian families.

“This marks an important milestone for Heritage Lending Group,” says Jason Maguire, Chairman, Heritage Financial Group Limited. “As this new direction and identity strengthens the alignment with Heritage’s vision of providing financial solutions geared to the needs of Canadian families, we know they will benefit from the successful relationships that we have developed for nearly 50 years of serving Canadian families.”

Heritage Lending Group will launch a new corporate site (http://www.HeritageLending.com) with a modern design and superior user experience embracing the vast product line and services offered to its clients.
“We look forward to providing the same outstanding level of service that Heritage Lending Group has offered to all our clients to date, and we look forward to the continued support of all Heritage Financial Group of companies,” says Chris Cabel, Chief Executive Officer of VERICO Heritage Lending Group Ltd.

About Heritage Lending Group Ltd.
VERICO Heritage Lending Group Ltd. (formerly VERICO Boomerang Financial Inc.) is a Canadian finance company and full service mortgage brokerage, operating across Canada. Heritage Lending Group offers clients professional advice and strategic financing to achieve the most efficient financial solution. It also offers commercial financing, as well as capital commercial leasing. It is a Calgary-based company with offices in Toronto and Vancouver.

About Heritage Financial Group Limited
Heritage Financial Group Limited (HFGL) is focused, through its affiliates and associates, on providing integrated financial services in Canada and other select international markets, and has assets under management and administration of approximately $3 billion. HFGL's subsidiaries and other holdings provide everything from portfolio management and advisory services, mortgage solutions, to controlling one of the leading distributors of Canadian fixed-income Registered Education Savings Plans (RESPS). With an extensive network of Representatives they deliver progressive financial solutions to help meet the financial goals of Canadian families.

Media Inquires:
Alexzandria Johnson
Director, Marketing
Direct Phone: 416.758.6494
Email: a.Johnson@heritagefunds.ca

This document and the information contained herein are provided solely for information purposes, and are not to be construed as a solicitation of an offer to buy or sell any securities or other financial instruments in Canada or any other jurisdiction. No investment decision relating to securities distributed by Heritage Financial Group Limited or its affiliates should be made on the basis of this document.

No representation or warranty is made or implied concerning, and Heritage Financial Group Limited and its affiliates. Heritage Financial Group Limited. assumes no responsibility for, the accuracy, completeness, reliability or comparability of the information contained herein relating to third parties, which is based solely on publicly available information.

Heritage Financial Group Limited specifically prohibits the redistribution or reproduction of this material in whole or in part without the prior written permission of Heritage Financial Group Limited and Heritage Financial Group Limited accepts no liability whatsoever for the actions of third parties in this respect.

© 2014 Heritage Financial Group is the trade name of Heritage Financial Group Limited.
© 2014 Heritage Lending Group is the trade name of VERICO Heritage Lending Group Ltd.


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