New York, New York (PRWEB) April 14, 2014
72Lux announced today that it has been honored for Best Shopping Website in the 18th Annual Webby Awards. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and Creator of the Jif Steve Wilhite.
Shoppable® by 72Lux is ecommerce technology that allows any website or mobile application to sell third party retailers’ products through a multi-retailer checkout hosted on their own website. Digital media companies leverage the technology to send sales to retailers without sending their traffic away. Both the media companies and retailers are able to generate revenue while providing a seamless shopping experience for the user.
"Honorees like Shoppable® by 72Lux are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "It is an incredible achievement to be selected among the best from the 12,000 entries we received this year."
“I couldn’t be more proud of my team who has worked so hard to build Shoppable® into what it is today. We are continuing to enthusiastically build upon it to fulfill our mission of creating a shoppable layer on the web. It’s a real honor for all of us to be recognized by The Webby Awards,” said Heather Marie, Founder and CEO of 72Lux.
The 18th Annual Webby Awards received 12,000 entries from over 60 countries and all 50 states. Out of all the 12,000 entries submitted, fewer than 15% received this honor and were deemed an Official Honoree.
Founded by Heather Marie in 2011, 72Lux works with website owners to create a scalable source of native advertising and e-commerce sales with long-term commercial potential. Their proprietary technology effortlessly creates shoppable content, shoppable videos, and shoppable stores by connecting digital media companies and bloggers with their preferred retailers to ultimately create an entirely new revenue stream and a new distribution and sales channel for retailers. Their Shoppable® universal cart technology allows for an enhanced, customer-centric user experience so that the customer can purchase directly within the website that inspired their purchase without ever being re-directed to leave the publishing site.
72Lux is a member of 500 Startups in Mountain View, California and the First Growth Venture Network in New York City. For more information or to sign up for an account visit http://www.72Lux.com or login to Shoppable at http://www.shoppable.co
About The Webby Awards:
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, The Webby Awards received nearly 12,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Dell, Vitamin T, MailChimp, Engine Yard, Funny or Die, AdAge, Percolate, Mashable, Business Insider, Internet Week New York and Guardian News and Media.