(PRWEB) April 11, 2014
The report provides in-depth market analysis, information and insights on social media marketing in retail banking industry:
It provides a global snapshot of trends in the use of social media as a marketing tool by retail banks across the world.
It details leading social media sites across key emerging and developed markets, and strategies adopted by retail banks to engage customers on these sites.
It analyzes social media marketing issues and challenges for retail banks.
It analyzes industry best practices to streamline operations and improve business opportunities.
It provides detailed case studies to illustrate best practices in action.
Social media presents a valuable opportunity for retail banks. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. Companies are changing their business models and product offerings to be able to cater to the ballooning market of social media users. Banks and other financial institutions are engaging customers with social media, which is shaping up as a strong channel to promote new schemes, identify customer needs and receive feedback. Although the use of social media remains risky territory for many banks, some have started to explore opportunities in this channel and have set out many best practices examples that can act as guiding principles for other banks and financial institutions.
A primary question plaguing the banking industry on the use of social media concerns return on investment (ROI). There are doubts over the credibility of social media as a key component of business models due to a lack of tools to measure quantifiable results. The potential benefits are more of qualitative in nature. Despite initial skepticism by retail banks, social media is expected to emerge as a complimentary channel, rather than replacing existing channels such as television and newspapers. Financial services companies use various channels to market products and services, and consumer opinion is now measured as an aggregation of experiences across these channels. Over the next five years, banks are expected to focus more on synergies that can be generated by social media and other key channels, rather than calculating ROI in the social landscape.
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This report provides a comprehensive analysis of social media marketing strategies adopted by the retail banks across key emerging and developed markets.
It covers key trends and provides analysis of various stages in the use of social media by retail banks, with each stage’s potential to influence customers.
It details various operational, technological and regulatory issues and challenges faced by retail banks while adopting social media marketing strategies.
Reasons to buy
Understand the dynamics of the social media landscape across key markets worldwide.
Assess the current and future opportunities of social media marketing in retail banking industry.
Gain insights into the social media marketing strategies adopted by retail banks in key developed and emerging markets.
Gain insights into key issues and challenges to devise strategies and gain a marketing advantage.
Understand the implementation of industry best practices through detailed case studies.
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Social media marketing has gained increased focus, and retail banks are changing their business models and product offerings to cater to the ballooning market of social media users. Social media interactions provide companies with a platform to reach out to customers and deal with issues in real time, increasing both the quality of their service and levels of consumer trust.
The increasing prevalence of the internet and widespread adoption of smartphones have fuelled social media expansion, with more than half the internet population now engaged in social networking. While Facebook, Twitter and LinkedIn have established themselves across the world, local social networks such as Vkontakte and Sina Weibo are more widely used in Russia and China.
Although the use of social media remains risky territory for many banks, some have started to explore opportunities in this channel and have set out many best-practice examples that can act as guiding principles for other banks and financial institutions. There is increased focus on the use of analytical tools, capitalizing on expertise of third-party professionals, and use of social platforms to engage customers in real time to improve brand image.
Global Animal Health Market Report: 2013 Edition
Animal health market includes pharmaceuticals, vaccines and medicinal feed additives. Pharmaceuticals contribute significantly to the health and well-being of food-producing and companion animals. Food producing animals are the species that provide animal protein including cattle (both beef and dairy), swine, poultry, sheep and fish, whereas companion animals are the animals that are kept by people for companionship, protection and enjoyment such as dogs, cats, and horses among others.
Economic development and the corresponding increases in the disposable income, particularly in the emerging markets of India, China, Indonesia, Thailand, Malaysia, and Taiwan; increasing pet ownership; rising demand for improved nutrition, mainly animal protein; intensifying consumer focus on food safety and the escalating need for greater livestock production efficiency are among the major factors driving the animal health market. The market is projected to further grow in years to come and become more specialized due to economic, social and demographic trends.
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Global animal health market is consolidated with top eight players controlling by far the majority share of the market. Zoetis, Merck, and Merial are the leading players in the animal health market. Other key players in the market include Elanco, Bayer, Boehringer, Novartis and Virbac.
The report discusses market segments, major growth drivers and also analyzes some of the major regional markets, including the US, the UK, and China. The report also provides competitive landscape and profiles of major players, along with their business strategies.
Video Surveillance And VSaaS Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 - 2019
Video surveillance refers to monitoring of activities in public areas, businesses, or commercial buildings via analog, or IP based or HD cameras for real time or later review. Video surveillance-as-a-service (VSaaS) is managing and archiving of video footage captured by surveillance cameras onto the cloud. Video surveillance systems can be a powerful tool in preventing or investigating a crime when installed in obvious locations such as shopping malls, multiplexes, automated teller machines, banks, airports, casinos, and others. Growing terrorism activities worldwide and safety and security concerns are some important reasons driving the demand for video surveillance systems.
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The research report titled “Video Surveillance and VSaaS Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019” provides in-depth analysis of the global market based on system types, components of video surveillance systems, end-use applications and major geographies for the period from 2013 to 2019. The report provides complete understanding of factors driving and restraining market growth, potential growth opportunities, and prevailing trends behind the popularity of video surveillance systems and services. The research report provides market estimates and forecast for all the market segments and explains the impact of various factors on these segments.
The major components of video surveillance and VSaaS market include hardware, software and services. The market is also segmented based on system type as analog video surveillance systems and IP based video surveillance systems. The hardware components analyzed in the report include cameras, recorders and storage, encoders, and monitors. The demand for surveillance cameras is expected to remain high throughout the forecast period attributed by growing sale of IP cameras.
The research report provides complete insights on different applications areas of video surveillance and VSaaS including residential, retail, transportation, hospitality, business organizations, industrial, and other sectors. The major geographies analyzed under this research study include North America, Europe, Asia Pacific, and Rest of the World (RoW).
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