Toronto, ON, Canada (PRWEB) April 16, 2014
Shiny Ads, the innovator in programmatic direct advertising technologies, today announced that Shiny Ads Direct, its programmatic direct platform, will be integrated into Kantar Media’s SRDS.com, an online media planning platform that connects media buyers with media sellers. This programmatic service gives brand planners and buyers of digital media access to the guaranteed inventory publishers have for sale in the early stages of their media plans.
“Agencies and marketers require a comprehensive and integrated platform that meets their need to plan digital media from multiple channels,” said Dina Srinivasan, Managing Director of Emerging Media, of Kantar Media. “Our platform gives brand planners from the largest ad holding companies as well as the small/mid-sized agencies quick access to key information about a publisher’s programmatic inventory.”
Media planners and buyers use Kantar Media’s SRDS.com to find and evaluate digital and traditional ad opportunities. Over 15,000 users subscribe to SRDS.com to research digital ad networks and websites for their media plans. With this new programmatic functionality in SRDS.com, these decision makers can search for inventory and create an early-stage media plan. To execute the plan they click a button and Shiny Ads Direct automatically creates an electronic IO between themselves and the publisher.
“Creating demand for our publisher partners is key to our mutual success. Integrating Shiny Ads Direct with Kantar Media’s SRDS.com gives our publishers direct access to their agency partners, including WPP, IPG, Publicis, Omnicom, without additional effort,” said Roy Pereira, Founder and CEO of Shiny Ads. “This partnership brings our publisher brands to more agencies and marketers so they can sell more inventory quickly and efficiently.”
This new offering will be available to SRDS.com clients, and publishers using Shiny Ads Direct, an end-to-end programmatic direct platform that automates the buying process for display and mobile ads by integrating directly with the most publishers’ ad servers.
About Shiny Ads
Shiny Ads provides an end-to-end programmatic direct advertising platform that automates the buying and selling of premium guaranteed inventory to increase efficiencies, decrease costs and speed time-to-market. The Shiny Ads Direct platform is integrated with the most industry-leading ad servers so publishers can guarantee impressions and control pricing and packaging to generate net new revenue. At the same time, it enables agencies and advertisers to purchase guaranteed inventory more efficiently on brand safe sites. The award-winning Shiny Ads works with leading publishers, including AdWeek, Business Insider, CBS Interactive, Internet Brands, Match.com and others. Visit http://www.shinyads.com.