AG Properties (AGP) Extends Flourishing Partnerships with Global Licensing Agents Worldwide

Renews 14 Premier Agents for Iconic Care Bears, Strawberry Shortcake, Madballs, Holly Hobbie and Holly Hobbie Classic Brands

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We are delighted to renew our partnerships with these preeminent agents,” said Carla Silva, Senior Vice President of Global Licensing for AG Properties.

New York, NY (PRWEB) April 15, 2014

AG Properties, the intellectual property and outbound licensing division of American Greetings Corporation, today announced that it has renewed its partnerships for its five signature brands with 14 premier licensing agents around the globe. Among the brands included are Care Bears (CB), Strawberry Shortcake (SSC), Madballs (MB), Holly Hobbie (HH) and Holly Hobbie Classic (HHC).

The agents and their respective territories and brands include:

  •     Character Licensing & Marketing (South Africa): CB/SSC
  •     CPLG (United Kingdom): HHC
  •     East West Licensing (Middle East): CB/SSC
  •     Edebe (Iberia): HHC
  •     Exim Licensing (Latin America): CB/HH/MB
  •     Global Licensing (New Zealand): CB/SSC
  •     JLB Licensing (Turkey): CB/HHC/SSC
  •     Medialink Animation (Hong Kong/Macau): CB/SSC
  •     Medialink Pacific (China/Taiwan/Singapore/Malaysia/Indonesia/Philippines/Thailand): CB/SSC
  •     Merchantwise (Australia): SSC
  •     Mindworks Entertainment (Japan): CB/MB/SSC
  •     Plus Licens (Eastern Region except Russia): CB
  •     Plus Licens (Eastern Region except Nordic region): SSC
  •     Point of View (Israel): HHC
  •     Wild Pumpkin (Australia): CB/HHC/MB

“We are delighted to renew our partnerships with these preeminent agents,” said Carla Silva, Senior Vice President of Global Licensing for AG Properties. “From South Africa and the Middle East to Australia and Japan, we believe that our properties are represented by the best in the business. Strawberry Shortcake alone boasts more than 600 licensees worldwide, which demonstrates just how strong our presence is in the marketplace. Our classic brands are now poised for even greater success thanks to our local agents, who help keep our properties vibrant and bring them to consumers and fans everywhere.”

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About AG Properties

AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP's active classic brands include Holly Hobbie and Madballs, as well as new properties Boofle, Packages from Planet X and Twisted Whiskers. Children can experience AGP online at http://www.agkidzone.com. For more information on AGP, visit http://www.agpbrands.com.


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