Mobile Marketing Platform Gives Vineyards a New Way to Promote Wine Deals and Tasting Events

Upgraded version of Mobile Wine Deals lets wineries build direct digital relationships with consumers.

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We conceived this mobile marketing platform to take advantage of the fast-growing reach of mobile devices, as well as the advertising impact of social media, to promote great wine deals and tasting events.

Arlington, Virginia (PRWEB) April 15, 2014

Mobile Wine Deals is a digital marketing platform that allows wine merchants, wineries, distributors and brands to promote popular wines, share new products and announce deals directly to consumers via their smartphones and other social media networks. Recently, co-founders Ramsay Tanham and Michael Rabinovici upgraded the app by enabling wineries and merchants to promote tasting events through their mobile platform.

“Although many people visit wineries for tasting events each year, few become repeat customers,” Tanham explains. “By encouraging these visitors to download our free app during their wine tasting, however, wineries can continue to send them notifications about subsequent wine promotions and tasting events. Beyond building their brand, this equips vineyards to leverage the power of smartphones and social networks to increase sales over time.”

Unlike “daily deals” sites, where merchants and wineries must provide steep discounts and share up to half the revenues with the platform provider, Mobile Wine Deals only charges a fee when merchants, wineries, distributors or brands promote a wine special or event. This “pay as you play” approach gives wine-makers and retailers an incredibly affordable way to use mobile and social media tools to market their business without expending the time and money necessary to build these tools in-house.

“We conceived this mobile marketing platform to take advantage of the fast-growing reach of mobile devices, as well as the advertising impact of social media, to promote great wine deals and tasting events,” Tanham says.

In fact, the app lets consumers quickly navigate deals by location, merchant or vineyard, and style of wine. With just a few clicks, merchants can easily add new deals and promotions to the mobile platform. Wine-makers can even connect directly with wine lovers interested in organizing their own at-home wine tastings.

By providing wineries, merchants, distributors and brands with the necessary tools to market their business by leveraging mobile and social technology, the app (and the company behind it) enables them to engender greater loyalty and customer satisfaction.

Mobile Wine Deals is currently available in iTunes and Google Play.

To find out more about Mobile Wine Deals or to sign up as a merchant, winery or distributor, visit http://www.mobilewinedeals.com.

About:

Mobile Wine Deals is a leading digital marketing platform for the wine industry. It enables merchants, distributors, brands and wineries to market directly to consumers via smartphones and social networks on an affordable pay-per-use basis.


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