Hollywood, California (PRWEB) April 28, 2014
According to recent data compiled by Advertising Age Magazine, the average open rate in email marketing continues to hover around 19.7%. With the lack of visibility in Internet marketing, this statistic is not surprising. In response, MOBIT, a technology company based in New Zealand, with offices in the US and Australia, has set to revolutionize marketing by bringing the functionality of email automation to mobile SMS marketing.
A recently released, 2-minute informational video from Fire Starter Videos highlights how MOBIT harnesses all the capabilities of email marketing for the mobile platform, while hurdling the most common problems of low visibility and spam filtering.
With email marketing and CRM platforms such as Infusionsoft, businesses are able to send automated email campaigns that respond to audience behavior. With MOBIT’s technology however, organizations and business owners will utilize the full-scale capabilities of marketing automation for the first time ever on mobile for SMS.
According to the Fire Starter Videos video, MOBIT enables its mobile platform for video marketing, landing page opt-ins, time-sensitive offers, list segmentation, and seamless data collection.
According to MOBIT co-founder and CEO, Sean McDonald, the goal of this technology is to completely streamline the way organizations communicate with their audience.
“Real engagement is what businesses need in today’s fast-paced climate. With mountains of email piled in everyone’s inbox, small business owners are scrambling to keep their heads above water. MOBIT puts their message in the audience’s pocket for higher visibility and deeper engagement.”
When asked about the specific results MOBIT users could expect, McDonald points to the visual elements of the technology that engage audiences in a deeper way.
“The video points out an obvious fact: people are visual. We like to see things before we react to them. That’s what MOBIT enables for mobile marketing. In the past, businesses have relied on black-and-white text. With MOBIT, you can leverage smartphone technology with full-color, image-based marketing.”
In addition to that, MOBIT eliminates the lack of visibility many organizations face today. With MOBIT, marketers never have to worry about the spam filter. And because of list segmentation, text-blasts have become a thing of the past. In other words, MOBIT helps business owners speak only to their target market.
When viewers watch the introductory video, they will see a small preview of what MOBIT has to offer, including:
MOBIT is ideal for not only small business owners, McDonald points out, but the full-scale communication technology will also benefit restaurants, retail shops, church groups, schools, non-profits, and charity-based organizations.
Making its official debut at #ICON14 conference in Phoenix, Arizona, MOBIT will deliver on its tagline’s promise: Put your message in their pocket. To watch the video and find out more, visit http://www.mobit.com.
MOBIT delivers the ultimate marketing upgrade. Your audience receives instant access to full-scale marketing on mobile devices. With a 97% average open rate, MOBIT enables video marketing, list segmentation, mobile landing pages, and time-sensitive offers. Your audience receives their MOBIT right in their pocket within seconds, creating engaged reactions, easy data collection, and escalating ROI. With MOBIT, mobile marketing harnesses the full-scale intelligence as email automation without spam filtering or low visibility.