Karndean Designflooring goes for gold at MOMA Awards 2014

The UK’s market leader in luxury vinyl flooring Karndean Designflooring has been announced as a finalist in this year’s Marketing on Mobile Awards 2014 (MOMA) for its innovative Augmented Reality (AR) App.

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“We’re thrilled to be a contender in such a prestigious awards programme and have our AR app recognised in such a highly sought after category,” commented Heather Horton, head of digital at Karndean Designflooring.

(PRWEB UK) 22 April 2014

The UK’s market leader in luxury vinyl flooring Karndean Designflooring has been announced as a finalist in this year’s Marketing on Mobile Awards 2014 (MOMA) for its innovative Augmented Reality (AR) App.

Karndean’s free AR app for iPhone and iPad is in the running for the highly competitive ‘Best Use of 3D/Augmented Reality’ accolade alongside Tesco’s Discover App and BBC’s Tree Fu Tom 3D Adventures.

Since its launch in October last year, Karndean’s AR app has been praised by homeowners, architects, interior designers, contractors and retailers alike for its innovative AR technology, allowing users to view any floor in their home or commercial space.

Boasting a modern and user-friendly interface, the app offers users the unique ability to ‘try before they buy’ or in a commercial scenario ‘try before the point of specification’.

“We’re thrilled to be a contender in such a prestigious awards programme and have our AR app recognised in such a highly sought after category,” commented Heather Horton, head of digital at Karndean Designflooring.

She said: It has successfully changed the way our customer base select and specify our floors. By giving users the freedom to explore our product portfolio in their space in real time, we have been able to engage our customers in the comfort of their own surroundings and ultimately, make the buying process much more interactive.

“Just to be shortlisted in this particular category is a real honour and testament to the success of our AR App.”

The winners will be announced at the MOMA Awards 2014 on 21st May at Emirates Stadium, London.

Karndean’s AR app can be downloaded from the App Store on https://itunes.apple.com/gb/app/karndean-designflooring/id722344286 or by simply searching ‘Karndean’. Users can also download a ‘marker’ on http://www.karndean.com/app or order one of our free brochures with a pre-printed marker on the back cover by calling our internal sales office on 01386 820100 or on http://www.karndean.com.

For more information visit http://www.karndean.com.