New Members Added to Proformative’s Advisory Board

Leading CFOs will bring a wealth of experience to largest and fastest growing online resource and professional network for senior finance professionals.

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"With the constant changes in the office of the CFO, the demand for a business finance community like Proformative has never been more necessary,” noted Dr. Ball . “I am pleased to be able to contribute to the growth of this fast-growing community.”

San Jose, CA (PRWEB) April 21, 2014

Proformative, the largest and fastest-growing online community and educational resource for the office of the CFO, has announced the addition of three new members to the company’s advisory board: Eric Ball, Ph.D., SVP & Treasurer of Oracle; Daniel Carter, CFO of BevMo!; and Stuart Brown, CFO of RedRobin.

“We are honored to welcome these leaders to the Proformative advisory board. We look forward to the advice and direction they will provide our company,” noted John Kogan, CEO, Proformative.

The advisory board lends insight and support on a number of topics that directly impact how Proformative builds its platform and delivers value to its users, including product development, development of community relationships, and ensuring that the company delivers on its mission to be the leading knowledge resource for the Office of the CFO. Board members also contribute to the community discussions, making the Proformative community a richer environment to share, learn and engage.

Dr. Ball is SVP of Finance and Corporate Treasurer of Oracle, a $38 billion provider of the world’s most complete, open, and integrated business software and hardware systems. He also manages a $200+ million venture portfolio. Eric is an investor in ten startup companies as a partner in Sand Hill Financial Company run by Donald Lucas. Eric was named by Treasury & Risk Management as one of the “100 Most Influential People in Finance.” He is coauthor of the 2012 book “Unlocking the Ivory Tower: How Management Research Can Transform Your Business”.

"With the constant changes in the office of the CFO, the demand for a business finance community like Proformative has never been more necessary,” noted Dr. Ball. “I am pleased to be able to contribute to the growth of this fast-growing community.”

Daniel Carter serves as CFO of BevMo!. His retail career began in 1986 when he joined Price Club. Shortly after the Costco merger, he served as CFO for its publicly traded spin-off company whose business included PriceSmart, operators of international warehouse clubs. In 1999, he was CFO of fast-fashion retailer Charlotte Russe, where he took the company public and subsequently participated in four secondary offerings prior to his departure in 2007. Immediately before joining BevMo! Dan served as CFO of Semtek, a venture-backed developer of retailer encryption solutions.

“I am honored to join the Proformative advisory board and work with this exceptional team,” Carter said. “I look forward to sharing my experiences and contributing to the future direction and growth of the Proformative community.”

Stuart B. Brown is the CFO and SVP of RedRobin Gourmet Burgers Inc. and served as its Principal Accounting Officer. He is responsible for leading a wide range financial disciplines, including accounting, financial planning and external reporting, as well as overseeing the supply chain organization. He has more than 20 years of leadership in corporate finance, including 10 years in the food retailing industry. Prior to this, he served as the CFO at DCT Industrial Trust Inc., as the VP and Chief Accounting Officer at Federal Realty Investment Trust, and as the VP of Finance at Giant Food, Inc.

“Both Dan and Stuart bring with them a wealth of experience and insights that come from running successful companies. I’m thrilled to have them working alongside me on the Proformative Advisory Board,” said Brenda Morris, CFO, 5.11 Tactical and Chief Advisor for Proformative.com.

About Proformative
Proformative is the largest and fastest-growing online community and educational resource for the office of the CFO. Thousands of senior level finance professionals come to Proformative to fine information and insights that allow them to make better decisions, drive efficiencies, top line growth, and career success. Based in Silicon Valley, CA, Proformative reaches more than a million corporate finance and related executives at companies ranging from start-ups to the Fortune 500 and is comprised of more than 55,000 community members.

For more information about Proformative, please visit http://www.proformative.com
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