Village of Pinehurst, N.C. (PRWEB) April 21, 2014
In its commitment to provide fans with the most dynamic digital experience for two of golf’s premier championships, the United States Golf Association (USGA) today launched usopen.com and uswomensopen.com, the official websites of the 2014 U.S. Open championships. With enhanced design and functionality, usopen.com and uswomensopen.com offer a unified digital platform that will feature comprehensive coverage of this year’s historic back-to-back U.S. Open and U.S. Women’s Open championships.
Pinehurst Resort & Country Club (Course No. 2) will play host to the 114th U.S. Open June 12-15 and the 69th U.S. Women’s Open June 19-22.
“The unique nature of this year’s back-to-back U.S. Opens allowed us to create a site that showcases both championships,” said Sarah Hirshland, USGA senior managing director of business affairs. “Through our collaboration with IBM, we set out to design an interactive and informative platform that offers a best-in-class user experience during this two-week championship event.”
Designed with the fan experience in mind, usopen.com and uswomensopen.com serve as the go-to source for up-to-date information about the championships. The website’s newly-established “Know Before You Go” section is an essential resource for real-time spectator information, including weather updates, traffic advisories and parking information.
In addition to the newly launched website, the USGA’s suite of 2014 U.S. Open digital products also includes enhanced iPhone, Android and iPad applications, designed and developed by IBM, that will deliver live video, real-time scores, news and highlights throughout the 114th U.S. Open. All apps feature user-friendly functionality and provide access to live HD video streaming, real-time scoring, live updates, news, photos and Twitter feeds. The official U.S. Open applications will launch in early June and will be available for download from iTunes and the Google Play Store.
“Fans of the 2014 U.S. Open Championship can count on staying connected to the action at Pinehurst, no matter where they are located, thanks to an enhanced digital and mobile platform enabled by IBM cloud and analytics technologies that will deliver action and insights live on the Web, iPad, iPhone and Android devices," said Rick Singer, vice president of client executive marketing for IBM, the USGA's technology partner. “We're partnering with the USGA to present an engaging and interactive U.S. Open experience to fans that want to follow their favorite golfers from the first drive to the final putt of the championship.”
USOPEN.COM And USWOMENSOPEN.COM Features:
More Dynamic Championship Content:
Increased Social Media Integration:
“We are committed to connecting with fans of the U.S. Open Championships wherever they are,” said Hirshland. “The ability to provide up-to-date scores, statistics and information is an essential element of today’s digital lifestyle. Usopen.com and uswomensopen.com reflect what our users want and have come to expect from our national championships.”
About the USGA
The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches, attracting players and fans from more than 160 countries. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, equipment standards and World Amateur Golf Rankings. The USGA’s reach is global with a working jurisdiction in the United States, its territories and Mexico, serving more than 25 million golfers and actively engaging 150 golf associations.
The USGA is one of the world’s foremost authorities on research, development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and invests in the development of the game through the delivery of its services and its ongoing “For the Good of the Game” grants program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.
For more information about the USGA, visit http://www.usga.org.