Marketing Brilliance Descends on Atlantic City

Direct Marketing Hall-of-Famer Seth Godin Presenting Keynote at 16th Digital Dealer Conference & Exposition

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Seth Godin, Keynote Speaker at the 16th Digital Dealer Conference & Exposition

...known for delivering cutting-edge marketing strategies and digital technologies to an industry that depends on consistent evolution and complete customer awareness.

(PRWEB) April 22, 2014

Preparations are underway for the 16th Digital Dealer Conference and Exposition, an event produced for the national retail automotive industry in which marketing thought leader Seth Godin will be delivering a keynote address on Tuesday, May 6th from 4 p.m-5:20 p.m. at the Atlantic City Convention Center.

Godin, a best selling author with 17 books in 35 different languages, is widely recognized amongst career marketers and technology entrepreneurs for popularizing the term and idea of Permission Marketing, a concept in which businesses provide something relevant to consumers, thus enticing customers to seek out the business’ products or services. His keynote address, “Invisible or Remarkable,” will walk the audience through turning prospective customers into fans, and sold customers into an effective sales force.

“We are thrilled to bring Seth Godin to the digital automotive community,” states Michael Roscoe, CEO of the event’s producing organization, Dealer Communications. “Our events are known for delivering cutting-edge marketing strategies and digital technologies to an industry that depends on consistent evolution and complete customer awareness. Seth’s address will drive those concepts home.”

More than 1,000 of the nation’s top automotive professionals, including key executives from the top 100 dealerships in the country will convene for the three-day event, which will also feature presentations from nationally-renown sales consultant David Lewis; creative director and marketing innovator Justin Poy; and Ritz-Carlton’s Corporate Director of Culture Transformation, Jennifer Blackmon.

About The Digital Dealer Conference & Exposition
The Digital Dealer Conference & Exposition is a bi-annual educational conference and exposition dedicated to Internet and technology solutions for automotive professionals. “Digital Dealer” events deliver a varied array of cross-industry experts, peer-to-peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting-edge business strategies for retail automotive professionals.

For additional information, visit http://www.digitaldealerconference.com.


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