Williamsburg, Virginia (PRWEB) April 21, 2014
Veteran freelancer Debra Gordon, MS, who has been earning a six-figure income for more than 14 years, is offering a six-part course to teach other freelancers how to overcome business obstacles to reach their income goals.
The online webinar series, “The Business of Freelancing: Getting to Six Figures,” will be held from 1-2:30 Wednesdays, EDT, May 7, 14, 21 and 28; and June 11 and 18.
“I will show you how to maximize your potential and overcome whatever is holding you back from success,” Gordon says. “It will be fun and doable, regardless of the kind of business you run. Most importantly, what you learn will make a real difference – not next year, but next month.”
Gordon, president of GordonSquared, Inc., a healthcare communications company in Williamsburg, Va., has a successful career as an in-demand writer, national speaker and consultant.
The course is open to freelancers and consultants in all fields, including graphic artists, writers, editors, realtors, IT specialists and others. It will be equally valuable to those who have been in business for years and to those considering starting a business, Gordon says.
The series will be available both live and on demand. It includes a private LinkedIn group, discounts on one-on-one coaching. and a money-back guarantee. The total cost of the nine-hour course is only $249, which can be paid as a single payment or three payments of $83.
The six sessions are:
1. What Business Are You In? Before someone can be successful in business, they have to understand what business they are really in. This session includes conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats), developing a mission and goals, and writing a business plan for the coming year (something even longtime consultants often ignore).
2. Setting Up Shop the Smart Way.
In this session, participants learn about various business models, how to prepare a budget and track expenses, invoicing, setting up an office, contracts, and 20 other things they didn’t know they needed to know, including apps and programs to help them work smarter.
3. Getting All the Business You Want
Successful freelancers never have a slow period (unless they want one). In this session, they’ll learn the right way to get leads and turn leads into cash customers. From websites to networking, this session shows them how to do it.
4. The Social Side of the Business
Social marketing is a must today to run a business today. Veteran public relations consultant Gail Kent, president of The Buzz Factoree, joins Debra to show participants how to identify the right social media for their business—and then how to make the most of it.
5. Getting Clients to Behave
Managing clients and workflow can be tougher than herding cats. In this session, participants learn how to stay in control, negotiate a fair fee, manage scope creep and keep even the most challenging clients happy.
6. Finding Work/Life Balance
Finding balance is not easy but it is possible. In this session, participants learn how to recognize the signs of burnout, plan for a real vacation and even how to take a sabbatical—all without affecting the bottom line.
For more information or to register, visit the http://debragordon.com/the-business-of-freelancing-getting-to-six-figures/#about. [website __title__ The Business of Freelancing: Getting to Six Figures].