With the Recorder, UserZoom’s solutions close the loop between qualitative and quantitative research worlds, thus making UserZoom the most powerful solution for UX research and usability testing.
Sunnyvale, California (PRWEB) April 22, 2014
UserZoom announces Recorder, a new feature to capture participants’ audio, video, and on-screen activity during a research session. UserZoom is the only company in the market offering a holistic, all-in-one approach to UX Research and Customer Experience Management. With the Recorder, UserZoom’s solutions close the loop between qualitative and quantitative research worlds, thus making UserZoom the most powerful solution for UX research and usability testing. UserZoom Recorder is available for UX research on desktop and mobile.
New video and audio capabilities combined with UserZoom’s quantitative UX metrics and survey engine enable researchers to tell a complete story about their users’ experience. By watching what users do and hearing why they do it as they try to accomplish tasks, researchers find out which part of their website works well or needs immediate improvement. At the same time, collecting quantitative UX metrics enables them to make solid strategic decisions with confidence.
UserZoom’s holistic approach gives every researcher what they need to be successful in building outstanding user experiences. This includes:
Multiple tools in one unified platform: From listening to the voice of the customer, to conducting unmoderated remote usability testing studies, to improving information architecture, UserZoom gives researchers a core platform to plan, research, design and measure CX and UX from a single point of view.
Ability to combine quantitative and qualitative data: UserZoom is the only solution on the market that allows collecting quantitative and qualitative data in the same study. UX professionals can collect video and audio of participants and their screen interactions as well as success ratios, time on task, number of clicks, number of unique pages viewed and Net Promoter Score. Having UX metrics combined with video recordings makes the analysis that much more powerful and complete.
Works with digital and mobile channels: Today’s Internet-empowered consumers choose where they prefer to interact with the brand. With UserZoom, UX researchers can ensure that that interaction is positive no matter which channel they choose, web or mobile.
Allows scaling according to researchers’ needs: Whether testing with a small panel of consumers or with a large international audience, UserZoom’s platform scales to any size to meet researchers’ needs.
To learn more about UserZoom Recorder or to request a demo, please visit http://www.userzoom.com/recorder.
UserZoom offers an all-in-one cloud-based software solution to manage digital customer experiences by enabling brands to cost-effectively plan, research, design, and measure CX and UX on a unified platform. Spanning today’s digital and mobile channels, UserZoom includes a complete suite of research tools that help organizations cost-effectively manage CX & UX throughout the whole product development life cycle.
With offices in US and Europe, UserZoom works with many of the Forbes Global 2000 brands across a wide variety of industries. For more information, visit http://www.userzoom.com.