Pharmaceutical Organizational Readiness Summit: Drive Multichannel Innovation and Internal Collaboration

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Speakers from Pfizer, Merck, Daiichi Sankyo, Janssen, Hale Advisors, and Johnson & Johnson will lead informative sessions to uncover new ways to drive multichannel innovation within organizations and answer the important question, "Do I really need a Center of Excellence?"

ExL Pharma and Hale Advisors are co-producing the Pharmaceutical Organizational Readiness Summit on May 21, 2014 from 8 a.m. to 3:15 p.m. at the Princeton Marriott at Forrestal in Princeton, NJ. The event, originally scheduled for March 3, was rescheduled due to inclement weather.

New technologies, competing priorities and shrinking budgets all factor into the pharmaceutical industry’s need for clarity around how to stay current, innovative, and compliant, while still driving sales. The Summit will explore ways to evolve and shape your organization in this changing and challenging environment. Topics will cover industry best practices, insights on how to drive marketing innovation and impactful ways to deliver results.

This event is designed for executives responsible for multichannel marketing, digital marketing, brand/product management, regulatory affairs, legal counsel, communications, and compliance.

“We are excited to bring ‘change agents’ together to discover better ways to drive their companies forward and integrate new technologies and communication opportunities with traditional tactics,” Zoe Dunn, principal at Hale Advisors and event emcee, states. “The event promises to be a dynamic and interactive educational experience, providing practical and applicable tools for everyone in attendance to take back to their companies and implement.”

Sessions offered at the Summit:

  • Enabling Digital Transformation; David St. John Tradewell, eCONSULTANCY
  • Creating a Catalyst for Change; Craig DeLarge, Merck
  • Determine the Value a Center of Excellence Has on Your Organization; panel moderated by John Vieira, Daiichi Sankyo
  • Once Your CoE Is Established, Now What?; Debbie Botwick, Pfizer
  • CoE Responsibilities: Continuing Marketing Education; Beth Bengtson, Hale Advisors
  • CoE Responsibilities: Modeling Collaboration Within Your Organization; moderated by Ilyssa Levins, Center for Communication Compliance, with panelists Peter Dannenfelser, Janssen; Philomena McArthur and Jennifer De Camara, Johnson & Johnson

The cost for industry employees to attend the Summit is $495, with a vendor rate of $995. Group discounts are also available. For more information or to register, visit or call 866-207-6528.

About Hale Advisors
Hale Advisors serves as a trusted advisor to its healthcare and pharmaceutical clients by acting as their ‘third hand’ to provide strategic and tactical support to help them achieve marketing excellence. The company’s services include organizational readiness, guidelines development, educational design, marketing valuation and support. Through these services, Hale Advisors provides clients unbiased analysis of marketing channels, more bandwidth to meet their goals, industry insights to drive organizational change and a sounding board to validate assumptions. For more information, visit or follow @haleadvice.

About ExL Pharma
ExL Pharma, a division of ExL Events, Inc., is an industry leader in developing innovative, educational pharmaceutical conferences that serve the healthcare community and allied professionals. Behind its diverse conference portfolio, ExL Pharma’s experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality conference events designed to exceed the dynamic informational needs of the healthcare community. For more information, visit or follow @ExLPharma.

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Angie Byrnes
Hale Advisors
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