Washington, DC (PRWEB) April 26, 2014
Desi Networks, LLC, the company behind the .desi generic top-level domain (gTLD), has announced that it has just entered into a formal registrar agreement with online brand protection expert IP Mirror. Through this relationship Desi Networks looks to grow its footprint in the region and ensure trademark protection and data security for its registrants.
“IP Mirror was a natural fit for us based on their focus in Asia and extensive experience with trademark protection,” said Ravin Ohri, CEO. The focus of .desi is the global diaspora and emerging markets within the Indian Subcontinent. “With a .desi domain name, brands will be able to signal their commitment to the desi community and be able to differentiate themselves from more generic strings.”
“desi” is derived from Sanskrit and refers to the culture, people and products originating from the Indian sub-continent (India, Pakistan, Bangladesh, Nepal, and Sri Lanka). It immediately evokes a sense of identity and community among the more than 1.5 billion people around the globe. No other top level domain name triggers such immediate recognition from so many. “.desi has the potential to grow exponentially among the desi community as it will connect with the people in a more personal way,” states Janna Lam, CEO, IP Mirror.
.desi has been delegated and the .desi team is working on an international launch plan and brand awareness initiatives. Look for information on the upcoming Sunrise and Landrush phases scheduled to start in Q2 2014.
About Desi Networks, LLC.
Desi Networks, LLC was formed in 2011 for the purpose of operating the .desi gTLD. .desi will create a platform for desi people and its diaspora to interact in a more personal way and bring the community together without restriction to a geographic location. A portion of revenues from all new registrations will be donated back to charities that serve communities in the Indian sub-continent. Learn more at http://www.dotdesi.com.
About IP Mirror
Established in 2000, IP Mirror is an accredited registrar of over 1000 domain extensions in over 120 countries, with one of the most complete portfolios in new gTLDs. IP Mirror is known and trusted for the provision of global domain names registration and corporate domain names management, with strong expertise in helping companies to manage and protect their online brands especially in the context of Asia. Learn more at http://www.ipmirror.com.