Financial institutions must increase their understanding of customer wants and needs, some of which may be unstated, if they are going to thrive in this new environment.
Boston, MA (PRWEB) April 23, 2014
Mercator Advisory Group will host an hour-long webinar on Thursday, May 8th at 1 p.m. to discuss the increasing trend for banking customers to choose fewer financial institutions with which to interact and engage. Mercator primary research and survey data finds U.S. customers are choosing fewer financial institutions from which to grow a long-term relationship. This trend is making the competitive landscape for FIs even more challenging today than it has ever been.
The competition for market share in banking services is fierce. And since banking customers and credit union members are embracing new products and technologies, and becoming increasingly sophisticated in their use, FIs that increase their understanding of customer wants, needs, and behaviors have a better chance of becoming their customers’ primary financial institution.
“Financial institutions must increase their understanding of customer wants and needs, some of which may be unstated, if they are going to thrive in this new environment. Earning the customer’s de facto designation as primary financial institution can be a long process with rich rewards,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service, host of the webinar and author of the report, 'Becoming the Banking Customer’s Primary Financial Institution'.
Register for this informative webinar.
Members of Mercator Advisory Group Advisory Services have free access to all Mercator Advisory Group webinars.
Non-members: Webinar access is offered to non-members of Mercator Advisory Group services for $250. After registering for the event, Mercator Advisory Group will contact you to confirm your registration and process payment. We accept all major credit cards.
Media: Members of the press/media interested in participating in the teleconference can contact Brent Watters, Director of Marketing, at: bwatters(at)mercatoradvisorygroup(dot)com for media credentials for this online event.
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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information.