C4L’s branding featured on ITV4 as Shane Byrne takes the opening rounds of the British Superbike Championship

Last bank holiday weekend saw C4L-backed Shane ‘Shakey’ Byrne, lead rider for PBM’s Rapid Solicitors Kawasaki team, win both of the opening races at the opening round of the British Superbike Championship at Brands Hatch. Local IT infrastructure company C4L saw their logo exposed to the thousands of viewers on site and live on ITV4.

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C4L's branding on winner Shane Byrne's bike

C4L's branding on winner Shane Byrne's bike

As a growing technology company headquartered on the South Coast, there is a fantastic synergy between the team’s power and speed on the track and the performance of C4L’s technology and our new network, coreTX.

(PRWEB UK) 29 April 2014

After a difficult qualifying session on Sunday, both Shane and Stuart had work to do in the race, coming from 13th and 23rd on the grid in the first race. Shane fought through the field and both benefitted from a stoppage mid race to clear oil from the track. Once he hit the front, the victory was secured and C4L were extremely proud to see him receive his trophy and obligatory champagne on the podium. The racing was even closer in the second race, with the first six riders within five seconds of one another at the chequered flag, which Shakey once again claimed.

The British Superbike championship is the highest profile motorsport series in the UK with extensive television coverage and race day crowds of over 40,000 people. Last weekend’s first round of the BSB held at Brands Hatch featured extended live British Eurosport broadcast and highlights on ITV4 which will continue throughout the season. Paul Bird started the PBM team twenty years ago and he is the most successful manager in British motorsport history, with such a great start in the championships yesterday, local sponsors C4L are hoping for a record-breaking 2014.

Simon Mewett, CEO of C4L, said: “We are thrilled that Shane claimed both of the race victories at the opening round of the BSB championship. This was the first race featuring C4L’s logos on the bike, we were delighted it was such a success and are bursting with pride as sponsors of such a great team. As a growing technology company headquartered on the South Coast, there is a fantastic synergy between the team’s power and speed on the track and the performance of C4L’s technology and our new network, coreTX.”

Follow @C4Lmotorsport to keep up to date with the PBM team and to view pictures of the bike from this weekend's event.


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