Phoenix, AZ (PRWEB) April 29, 2014
After a snowy winter across most of the US, Americans are looking forward to a sunny, warm summertime. But whether it’s summer humidity and rain or wet winter snow, such weather conditions have the same outcome for women with naturally curly hair: out-of-control frizz. Since most women who battle daily with their hair have tried everything on the market to tame those curls, Sabino is reaching out to consumers to help identify the best anti-frizz serum on the market, putting their top-rated Moisture Block against other leading products in a double-blind, at-home study dubbed the “Sabino Challenge.”
During a four-week trial, consumer volunteers will be asked to use two anti-frizz products and share their feedback with marketing professionals. Being a double-blind study, even the Sabino representatives will be unaware of what products are in which bottles, leaving the fact finding to an outside consultancy.
“We are confident that Moisture Block is the best anti-frizz serum on the market, but we always welcome a healthy competition and feedback from our existing and prospective customers,” shared Sabino Hair Solutions President. To enter the challenge send your address and hair type to sabinochallenge(at)sabinohair(dot)com. Along with the products, volunteers will receive use instructions, as well as a way to report their findings.
Our president adds, “We are eager to hear how the current anti-frizz products on the market are working for consumers. This is a great learning exercise for us to see how we might be able to improve our products.” The company has been a leader in the market since 2002, selling the anti-frizz serum as well as Finisher, their proprietary hairspray blend for curly and frizzy hair.
For more information about Sabino Hair Solutions and the “Sabino Challenge,” please contact Sabin Hair Solutions sabinochallenge(at)sabinohair(dot)com.
About Sabino Hair Solutions:
With products formulated by Victor Sabino, a veteran hair designer, Sabino Hair Solutions is a leader in delivering anti-frizz serums and products. The company is headquartered in Phoenix, Ariz., and serves customers around the globe.