Matrix Solutions Continues Growth Trajectory with Two Significant Hires

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Eileen Fredette has been hired as Senior Success Manager and Maggie Emerson as the Senior Product Manager.

Matrix Solutions, the leading provider of media CRM & Sales Intelligence Software, announced today their continued growth with the addition of two new hires. Eileen Fredette has been hired as Senior Success Manager and Maggie Emerson as the Senior Product Manager. Both women will play an integral role in helping users monetize their investment of the Matrix CRM & Sales Intelligence platform moving forward.

As a Senior Success Manager at Matrix, Fredette will apply her more than 15 years of media industry expertise to work with users to enhance efficiencies and optimize workflows. More specifically she will be responsible for ensuring the business continuity of sales data, proactively creating personalized action plans, remotely monitoring user adoption and trend analysis, as well as maximizing investments in the Matrix platform. Before joining Matrix, Fredette spent over 10 years at Belo accomplishing big goals with amazing people, most recently serving as Director of Technology. Fredette identified opportunities to enhance productivity, reduce costs, increase revenue, and improve employee and customer experiences. Prior to Belo, Fredette spent 5 years with the Clear Channel organization. Fredette received her Bachelor of Science in Operations Management and Information Systems from Northern Illinois University.

Maggie Emerson, a skilled Product Management Professional with over 5 years’ experience driving results through the creation and implementation of new product capabilities, will serve as Matrix’s Senior Product Manager. Emerson has experience in formulating and implementing targeted strategies for agile product teams while building relationships to empower team members to make decisions that meet the core vision and imperatives of the corporation. Most recently, Emerson was Solution Design Team Lead with Cerner Corporation. Emerson received her Bachelor of Arts in Speech Communication from Muskingum University and her Master of Arts in Communication and Media Studies from Florida State University.

“We are pleased to continue our growth with the addition of these two crucial hires,” said DJ Cavanaugh, CEO, Matrix Solutions. “We are focused on cultivating meaningful relationships both inside and outside of Matrix which inherently improves other elements such as productivity and revenue. Both Eileen and Maggie have great industry experience that I know will provide a substantial benefit to both our company and our customers.”

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About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

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Brenda Hetrick
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