B² Interactive Expands Its Staff, Adds More Digital Marketing Expertise

The new team members will add their expertise to the areas of content marketing, social media marketing, data reporting, and search engine marketing.

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Search Engine Marketing and Web Development in Omaha

B2 Interactive - Omaha Web Design & Internet Marketing

With these additions to the team, we feel that we have added a diverse range of talent that will contribute to several different areas of our company.

Omaha, NE (PRWEB) April 30, 2014

B² Interactive, a full-service digital marketing agency based in Omaha welcomed four employees in April—Cory Bullard, Logan Livers, Lisa McEvoy, and Holly Reagan. The new team members will add their expertise to the areas of content marketing, social media marketing, data reporting, and search engine marketing.

“With these additions to the team, we feel that we have added a diverse range of talent that will contribute to several different areas of our company,” said Bill Hipsher, who co-founded B² Interactive with partner Brandon Taylor in 2012. “These diverse skill sets will contribute greatly to the success of B² Interactive and help our clients achieve their digital marketing goals.”

Cory Bullard joins the team as Reporting Manager. Bullard holds a bachelor’s degree in Business Information Systems from Bellevue University and has an extensive career in data analysis. He has worked in data management with Gallup Organization and NEI Global, as well as with The Nebraska Medical Center, where he was most recently a strategic planning analyst. At B² Interactive, Bullard will be responsible for collecting and analyzing data from the websites the company manages. This will help B² Interactive provide more in-depth reporting and build stronger web presences for clients through better understanding of how webpages are performing, as well as of industry trends.

Logan Livers, formerly a part-time Digital Marketing Associate, received a promotion to a full-time position in April. Livers has worked with B² Interactive since graduating from University of Nebraska-Lincoln in December 2013, where he studied journalism, advertising, public relations, and psychology. Livers will continue his work on the content marketing team, creating valuable content for the company and its clients.

Lisa McEvoy joins the team as Search Engine Marketing Manager. McEvoy’s professional experience comes from her many years with Yahoo!, where she worked as a creative strategist. In her time with Yahoo!, McEvoy was responsible for optimizing keyword lists, ad copy, account structure, and more for some of the largest advertisers on the web, including General Motors, Toyota, Hyatt, State Farm Insurance, Match.com, Kraft, Lowe’s, and more. At B² Interactive, McEvoy will take her long-term expertise in search engine marketing and apply it to organizing paid search advertising (PPC) campaigns and optimizing ads to reach target audiences through detailed keywords and placement strategies. This will ultimately help B² Interactive and its clients connect with potential leads and customers.

Holly Reagan joins the team as Digital Marketing Manager. Reagan has a wealth of experience in digital media, as well as e-commerce and content management. A Communications graduate from Hastings College, Reagan most recently worked as a digital content director for Journal Broadcast Group in Omaha. She held similar positions with Netshops.com, now known as Hayneedle.com, and Oriental Trading Company. At B² Interactive, Reagan will create and manage social media marketing and email marketing campaigns. With these campaigns, B² Interactive and its clients will be able to target audiences more effectively in order to reach and engage current and potential customers.

B² Interactive looks forward to the contributions that these team members will provide the company and its clients.

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B² Interactive is a full-service digital marketing agency in Omaha, NE that fuses web development with content marketing, social media marketing, search engine optimization, local listing management, and more to offer a well-rounded web presence for businesses. The co-founders of B² Interactive have years of experience building, operating and promoting sites—small and large, local and national. Services offered include Website Design and Development, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, and Paid Search Advertising Management.


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B2 Interactive Omaha Digital Marketing Additions April 2014 B² Interactive Adds 4 to Digital Marketing Team in April 2014. From Left - Cory Bullard, Holly Reagan, Logan Livers and Lisa McEvoy

Four new members of the B² Interactive digital marketing team. From Left - Cory Bullard, Holly Reagan, Logan Livers and Lisa McEvoy