Content overload presents real obstacles for today's marketers. 'How to Beat Content Marketing Overload' provides a step-by-step guide to help marketers think strategically and creatively to stand out from the crowd. - CMO You Mon Tsang.
Beltsville, MD (PRWEB) May 01, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released the “How to Beat Content Marketing Overload” guide. Inspired by best-selling marketing author Mark Schaefer’s content shock theory, the white paper gives marketers practical instructions for creating standout content despite the trend of content fatigue affecting today’s consumers.
With this guide, marketers will learn how to use different types of media to capture attention and increase reach, use transmedia storytelling to help ideas grab the attention of consumers, and provide consumers with a seamless experience that integrates both offline and online audiences.
“Content overload presents real obstacles for today's marketers,” said Vocus Chief Marketing Officer You Mon Tsang. “When executed well, content marketing can still be a very effective tactic for engaging prospects and customers. 'How to Beat Content Marketing Overload' provides a step-by-step guide to help marketers think strategically and creatively to stand out from the crowd.”
According to content shock theory, higher volumes of content cannot help marketers cut through the content clutter. Marketers must instead attract and keep customers through “hooks” -- methods that entice audiences into consuming and sharing branded content.
Some “hooks” featured in this guide include:
- Creating visual, user-generated and other unconventional content
- Using different media sources, including word-of-mouth marketing and native advertising
- Going live by integrating interactive experiences with content
- Using data, relevancy and location to put content in context
Vocus’ “How to Beat Content Marketing Overload” guide is available as a free download here.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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