HasOffers and MobileAppTracking Say Hello Seoul

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The Leader in Mobile App Attribution Analytics Opens First Asia Pacific Office

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HasOffers, a Seattle-based mobile advertising analytics company and creator of MobileAppTracking (MAT), announced today the opening of its first Asia Pacific office, in Seoul, South Korea. Seoul is the fifth office for HasOffers--with locations in Seattle, San Francisco, London and Tel Aviv--and this new office will give the company a regional homebase to support the wider Asia Pacific market. Bryan Kim, Director of Business Development APAC, relocated from San Francisco to lead the Seoul office, reporting directly to recently hired Ralf Hirt, Chief Revenue Officer.

HasOffers and its MAT product have experienced tremendous growth this year. The company now employs more than 165 employees worldwide, up from just 60 last year, and closed 2013 with $19M in revenue, up almost 300% from 2012. MAT has been seeing especially rapid growth over the last year, as clients join the platform to help measure the performance of their mobile app advertising campaigns. More than 50% of MATs revenue now comes from international clients and that number is quickly growing in the Asia Pacific region.

“Having been involved in the rise of the web across Asia Pacific over the last fifteen years, I am even more excited about the mobile and apps opportunity out there right now and for the years to come,” said Ralf Hirt, Chief Revenue Officer. “It is going to be awesome.”

“Since the launch of MobileAppTracking, we have been experiencing huge demand coming from Asia Pacific, which contributes substantial revenues to our global organization. By setting up operations in the region, we are laying the foundation for further hyper growth to come!” said Peter Hamilton, CEO.

How Important is the Asia Pacific Market?

According to a recent Distimo Report, the Asia Pacific market generated 41% of the total global app market revenue in December 2013, with North America generating 31%. The region also enjoyed 162% YOY growth December 2012 to December 2013, with North America enjoying an increase of 46% in the same time period. [1]

“Korea was the first saturated smartphone market in the world, and with Asia Pacific now becoming a global advertising powerhouse, it made a lot of sense for us to have our APAC homebase in Seoul,” says Bryan Kim, Director of Business Development APAC. “Unprecedented client support is one of MAT’s key differentiators, and opening in Seoul gives us the ability to offer even more face time with clients in South Korea, Japan, China, Taiwan, Hong Kong and Southeast Asia.”

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About HasOffers and MobileAppTracking

HasOffers was founded in 2009 by twin brothers Lucas and Lee Brown when they recognized a huge need in results-driven marketing, and the company quickly became the leading software for performance marketing campaigns. HasOffers was named the 63rd fastest growing company by Inc 500 in 2013. The company is backed by Accel Partners’ Rich Wong, and has more than 160 employees across five offices worldwide, with headquarters in Seattle, WA.

MobileAppTracking.com (MAT), created by HasOffers, is the industry standard platform used by mobile app marketers to unbiasly attribute app installs, in-app engagement, and purchases back to marketing sources (such as social networks, publishers, and mobile ad networks). MAT is integrated with more than 375 major ad networks and publishers, including Google, InMobi, and Drawbridge.

Learn more at http://www.hasoffers.com/about and http://mobileapptracking.com/.

Media Contact Information:

Justin Vanning
Director of Growth Marketing
http://www.hasoffers.com
Email: press(at)hasoffers(dot)com

Sources:

[1] Distimo Report on “Asia: The Leading App Market in the World”

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Justin Vanning
HasOffers
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@MobileAppTrack
since: 09/2011
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