GrinOn Industries Announces The Beer Connection Will Be the Exclusive Distributor of The Bottoms Up Beer Dispensing System in Mexico

GrinOn’s proprietary Bottoms Up Dispensing System®, the fastest dispensing system in the world, begins their international expansion by partnering with The Beer Connection in Mexico.

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Bottoms Up Draft Beer Dispensing System®

There is no system like Bottoms Up in the world. It is the future of beer and we know venues all over Mexico will eventually be using this system to serve beers to their customers.

Indianapolis, Indiana (PRWEB) May 01, 2014

GrinOn Industries is expanding into Mexico with the help of Ciudad Juarez/El Paso based, The Beer Connection. With their proprietary system already hugely popular in the United States, GrinOn has been primed to go international and their partnership with The Beer Connection supports GrinOn’s objective to expand into the international market.

“We have always wanted to expand into the international market,” says GrinOn Industries Marketing Director, Kyle Johnson. “Our product is arguably the fastest beer dispensing system in the world. We have served millions of consumers in North America and establishments that are using the Bottoms Up Beer Dispensing System are experiencing increased profits, faster service, and a significant reduction in waste. We are excited about our expansion into Mexico and our partnership with The Beer Connection. We are confident that our collaboration will be hugely successful.”

Bottoms Up Draft Beer Dispensing System® is an automated, hands-free system that increases throughput, efficiency, and advertising/branding opportunities for restaurants, bars, pubs, etc. With the distinguishing feature being its hands free method of beer filling up through the bottom of the cup, Bottoms Up fills up at a rate of up to nine times that of traditional beer taps. Bottoms Up was specifically designed to increase profitability for owners and this is evident in every aspect of the system as well as in the company’s rapid expansion in the North American market.

Eduardo Perez, President and CEO of The Beer Connection, first saw the Bottoms Up Beer System at a concert venue in the United States and immediately knew it would be wildly popular in Mexico, a country with an estimated 63 million beer drinkers. “The potential is huge. There is no system like Bottoms Up in the world. It is the future of beer and we know venues all over Mexico will eventually be using this system to serve beers to their customers,” said Eduardo Perez, CEO of The Beer Connection. “We are looking forward to working with GrinOn Industries and implementing Bottoms Up in soccer stadiums, baseball stadiums, arenas and resorts throughout Mexico while working to maximize the revenue of owners and providing an outstanding customer experience for our target market.”

The Beer Connection is a bi-national company started by Eduardo Perez and Enrique Mirazo, two visionary minds that saw the marketing potential of the Bottoms Up Beer Dispensing System and knew that it could influence the way beer is served. As the official Bottoms Up suppliers in Mexico, they will be able to work with any brewer since there is no exclusivity. They have already identified many gaps in the market and have developed tangible ideas that will improve beer service, reduce transaction times, cut down on waste, and add revenue to the bottom line of venue owners.

With customers in North America already benefitting from the innovative technology of the Bottoms Up Beer Dispensing System, GrinOn Industries and The Beer Connection are poised to deliver the same benefits to Mexico. They are vested in providing a system that gives the Mexican customer the ability to provide faster service, increase their revenue, and one that will provide an advantage to bar and nightclub owners as well as event promoters and sport venue owners who want to maximize profits and service by investing in the Bottoms Up Beer Dispensing System.

About GrinOn Industries

GrinOn Industries is the designer and fabricator of the Bottoms Up Draft Beer Dispensing System®. The system is the brainchild of CEO Josh Springer and is the first ever system that fills beverages from the bottom up. Currently located in a 26,000+ square foot warehouse in Indianapolis, Indiana, GrinOn Industries has, in a few short years, experienced tremendous success and growth in its Bottoms Up Beer Dispensing System and currently supplies products all over North America. For more information, please visit http://www.bottomsupbeer.com.

About The Beer Connection

The Beer Connection, based in El Paso, TX and Ciudad Juarez, Mexico provides premiere beer service to large events and venues with a target market that includes resorts, soccer and baseball stadiums, arenas, and concert halls in Mexico. They are committed to providing outstanding customer experiences and delivering wide-ranging solutions to customers before, during, and after the sale. For more information, please visit http://www.beerconnectionmex.com.


Contact

  • Jessica Hughes
    Hughes Marketing Solutions
    609-330-3697
    Email