APT Summit on Business Experimentation Draws More Than 200 Senior Executives from Nearly 100 Leading Global Companies

At the APT 10th Annual Test & Learn Best Practices Summit this week, executives from nearly 100 major retailers, restaurants, banks, and consumer goods manufacturers (including Abercrombie & Fitch, AutoZone, Big Lots, Darden, Dollar General, Lowe’s, Walmart, Walgreens, Wawa, and others) gathered over two days at the Ritz-Carlton, San Francisco to share best practices for scientifically testing business ideas.

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SAN FRANCISCO, CA (PRWEB) May 02, 2014

At the APT 10th Annual Test & Learn Best Practices Summit this week, executives from nearly 100 major retailers, restaurants, banks, and consumer goods manufacturers (including Abercrombie & Fitch, AutoZone, Big Lots, Darden, Dollar General, Lowe’s, Walmart, Walgreens, Wawa, and others) gathered over two days at the Ritz-Carlton, San Francisco to share best practices for scientifically testing business ideas.

APT is the world’s largest purely cloud-based predictive analytics software company. APT’s software solutions are revolutionizing the way leading organizations make decisions by harnessing their Big Data to accurately measure the impact of various strategic and tactical initiatives. Data for 20% of the U.S. retail economy is processed using APT’s growing suite of products, which includes Test & Learn™, Market Basket Analyzer, Category Insights, Merchandise Optimization, and the APT Index, among others.

APT chairman Jim Manzi opened the conference with a keynote address. Mr. Manzi said, “Test & Learn is a transformative technology. Over the next decade, the four mega trends – proliferation of Big Data, growth of cloud-based technologies, transformation of consumer-facing businesses in an omni-channel environment, and continued globalization – will further accelerate the need for companies to scientifically test new ideas before rolling them out. Companies that develop predictive analytics as a core capability will achieve substantial competitive advantage and generate outsized shareholder returns.”

James Click, Director of Baseball Research and Development with the Tampa Bay Rays, addressed the explosion of data in baseball and the subsequent changes in the way Major League Baseball teams analyze and play the game both on and off the field. He discussed how “the analysis of data has been one of the keys to the Rays’ ability to compete despite having one of the league’s lowest payrolls,” and how “the Rays’ biggest successes have been the result of efficient integration of seemingly disparate interpretations of what wins baseball games. Most importantly, those successes don’t get implemented without getting buy-in from every part of the organization, which requires varied, creative, and sometimes personalized methods of data delivery and presentation.”

Matt Fassler, Goldman Sachs Managing Director of Global Investment Research, also delivered a keynote on how several emerging trends are impacting consumer-facing businesses. Andrew Fedorchek, APT’s Chief Technology Officer, delivered a keynote on APT’s technology vision, outlining new products and enhancements that will be added to APT’s growing software suite.

In addition to keynotes, attendees participated in networking sessions and approximately 50 highly interactive breakout sessions, spanning topics such as:

  •     “The APT Index: Understanding Controllable Site-Level Performance and ‘True Comps’ for Your Locations”
  •     “The Attribution Challenge: Measuring the Impact of Customer Interactions Across Channels”
  •     “Category Insights: How You Can Expand the Reach of Advanced Analytics in Your Organization”
  •     “Tearing Down Silos and Getting a 360 Degree View of the Customer”

For more information about APT, visit: http://www.predictivetechnologies.com.

About APT
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio includes Walmart, Starbucks, Procter & Gamble, Boots, Hilton Hotels, T-Mobile, and over 100 other global leaders. APT has offices in Washington, D.C., San Francisco, London, Taipei, and Tokyo. Visit http://www.predictivetechnologies.com to learn more.


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