E-Commerce Market in India 2014
Albany, NY (PRWEB) May 02, 2014
ResearchMoz.us includes new market research report on "E-Commerce Market in India 2014: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.
The market is mainly dominated by the online travel segment, while the online retail segment is witnessing the fastest rate of growth. Versatile shopping experience and rapid development of transaction facilities is further boosting opportunities for the remaining market segments.
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Even though the market is witnessing staggering growth rates, the majority of the players are still facing dire shortage of funds. Raising capital funds to support daily business operations and online advertising expenses have become a major challenge for such players. Online retail operators, especially the inventory based players, are suffering from cost stack ups and charges incurred against customers opting for Cash on Delivery mode of payment.
e-Commerce Market Scope
Illustration e-Commerce System Work Model
Illustration Transaction Flow within an e-Commerce System
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In an attempt to tackle these problems, players are now constantly focusing on gaining customer loyalty and trust. Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of Brick and Mortar stores to tap the offline customer base, opting for a market place approach, consolidation and self owned brands are some other major trends observed so far in the market.
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