Top Indian Restaurant Spices Up Its Cuisine via Social Media Engagement

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Handi Cuisine of India, a distinguished restaurant in Vancouver, has selected CodeTactic Media Inc. as their partner to venture into the digital platform and showcase the flavors of traditional Indian cuisine.

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Gone are the days when restaurants could purely rely on word-of-mouth to promote and advertise their business

CodeTactic Media announces today that Handi Cuisine of India has selected the low-cost social media management platform offered by CodeTactic Media to promote their Indian restaurant business through social media.

With three locales in the province of British Columbia, Handi Cuisine is an award-winning restaurant that caters to residents in the lower mainland. Popular Indian dishes such as biryani, tandoori chicken, chicken tikka masala and the highly celebrated butter chicken are served here. Handi Cuisine prides itself on its signature dishes such as lamb Handi, and thus is recognized as the best Indian restaurant in Vancouver.

With the proliferation of smartphones, people have become accustomed to having everything at their fingertips. Looking for places to dine has led to the creation of apps to find restaurants, such as Yelp and Urbanspoon. For a place like Vancouver with several Indian restaurants, competition is tough. This did not seem to bother Handi’s General Manager at first, Amar Maroke. He was confident of Handi’s point of differentiation.

“Eating at Handi is a unique experience,” says Amar, General Manager of Handi Cuisine. “Not only because we brought together the best chefs from the top hotels and restaurants of India, but because we bring to the table cuisine from the Northwestern frontiers of India, an area that has been ignored for a long time. That is our USP,” states Amar. "Delivering this message is a challenge in todays' online world. So we focused on our strengths and empowered CodeTactic to enhance our social media and restaurant brand reputation."

CodeTactic is known for offering low-cost social media management platform to small businesses. “Small businesses can no longer afford to ignore social media,” explains Gonzalo Ortiz de Zevallos, co-founder of CodeTactic. “Gone are the days when restaurants could purely rely on word-of-mouth to promote and advertise their business. We at CodeTactic understand that in order to serve one’s customers better, there needs to be a good relationship with them. Social media allows for that bond to happen, and much more as well. You gain an advantage over your competitors and improve your ROI at the same time.”

CodeTactic offers low-cost and affordable solutions to small businesses for only $95 a month. Known as Social Boost, this social media management plan focuses on content for both Facebook and Twitter. Customers like Handi Cuisine can chose from a number of introductory plans that include the aforementioned social media sites as well as Google+, Linkedin and optimized blog articles. “What we liked about CodeTactic was that we were able to tell them what we wanted specifically. They molded to our needs,” states Amar. “In a restaurant, it is important to know what the customers are thinking. Nowadays, everything is said online and honestly, online reputation management was never Handi’s forte. With CodeTactic, we were able to connect with our customers on a daily basis through our Facebook and Twitter sites and know what they like, as well as their suggestions.”

CodeTactic is a privately held company headquartered in Vancouver, BC which develops social media management and online marketing initiatives for small businesses and organizations that wish to participate in Social Media Marketing.

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Gonzalo Ortiz de Zevellos

Gonzalo Ortiz de Zevallos

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