Canterbury Reveals New Patriotic England Sevens Shirt on St George's Day

Canterbury and England Rugby have chosen St. George’s Day to unveil the new England Sevens home and alternate shirts to reinforce the inspiration behind their design.

Stockport, Manchester (PRWEB) May 05, 2014

Canterbury and England Rugby have chosen St. George’s Day to unveil the new England Sevens home and alternate shirts to reinforce the inspiration behind their design.
Both shirts have been created with patriotic spirit at the heart. A sea of crosses, inspired by Saint George and the George Cross, emblazon the shirts to represent the pride shown on the rugby field.

In addition to the patriotic crosses the shirts feature seven stripes on the cuffs, one to honor each player on the team. The home shirt is traditional white, with the alternate shirt a midnight blue, influenced by the blue socks introduced to England Rugby in the 1930s.

Canterbury’s new campaign leads to the ‘England Is All’ message which celebrates the unity of England players, coaches, volunteers and fans across the whole game. It is amplified with the strapline ‘Seven Players, One Nation’ representing the united front of the entire nation standing behind and supporting their seven men on the field.

The shirt will be worn on the pitch by the team for the first time on Saturday 3rd May in Glasgow at Round 8 of the HSBS Seven World Series.

Chris Stephenson, Canterbury CEO said: “We wanted to create a shirt that would inspire the England Sevens fans to come together and unite as one nation in the true meaning of ‘England Is All’ and with the patriotism this shirt represents it was only right that we launched it today on St George’s Day.”

Sophie Goldschmidt, Chief Commercial Officer, Rugby Football Union commented: “Representing their country in an England shirt is always a very proud moment for the players. It’s fantastic that Canterbury has designed such a patriotic shirt to encourage fans to really get behind the team. It’s an exciting time for England Sevens as another world record crowd is expected at the Marriott London Sevens at Twickenham Stadium in May; we can’t wait to see the shirt in action on the pitch in front of a packed out home crowd in a few weeks.”

The home and alternate shirts will be going on general sale on Friday 2ndMay and can be purchased from http://www.canterbury.com/ and http://www.rfudirect.com with an RRP of £55.99.

About Canterbury

Canterbury has more than 100 years of history in rugby and has previously provided playing shirts to the New Zealand All Blacks and Australia. It is currently a team kit supplier to England Rugby as well as reigning Aviva Premiership champions Leicester Tigers, three times Heineken Cup winners Leinster and Cardiff. The company’s global HQ is based in Stockport, England.

Twitter         @CanterburyNZ
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