Viewability is the buzzword but blatant fraud and brand safety are just as important to brands. Improving media buying efficiency costs pennies but saves pounds – a classic no-brainer and the reason this is one of the fastest-growing sectors in adtech."
London (PRWEB UK) 8 May 2014
Anglo-French ad verification company Adloox has today announced a partnership with UK media agency mSix.
The partnership with the Group M agency follows a nine-month tender process, and completes a productive quarter for Adloox - with partnerships also in place with leading media agencies Isobar, neo@Oglivy, Netbooster & Omnicom.
Adloox assesses publisher inventory at domain (URL referrer) level, to address the three drivers of poor ad performance; low viewability, ad-fraud, & brand safety. The company’s proprietary whitelist approves inventory on a site-by-site basis, safeguarding media buying to improve campaign performance.
Through integrations with adtech providers including Accuen, AdVidium, AOD, eBuzzing, Vivaki, Weborama, Xaxis – Adloox’s verification technology prevents impressions from appearing against low-performing inventory.
Media agencies then use Adloox to monitor their campaigns, access detailed information on how a campaign is performing at domain level and optimise it accordingly.
“With the growth of digital media spend and programmatic buying, advertisers are getting more focussed on efficiency” says Adloox CEO Marco Ricci “Viewability is the buzzword but blatant fraud and brand safety are just as important to brands, if not more so. Improving media buying efficiency costs pennies but saves pounds – a classic no-brainer and the reason this is one of the fastest-growing sectors in adtech.”
We have been impressed with Adloox’s deep-dive approach to ad forensics, which identifies financial inefficiencies, positional issues and performance negligence at site level.” said m/SIX's Head of Digital Operations, Andrew Prophet “Plus, Adloox’s recommendations on how to improve efficiency has helped us deliver improved performance across our digital buys.”
// About Adloox
Adloox works with media agencies to improve the performance of digital advertising campaigns, by improving the visibility of the impressions bought, reducing fraud, and safeguarding brand safety through a series of integrations with leading ad tech platforms.
The company’s proprietary whitelist ensures impressions are only bought from publishers vetted at domain-level, delivering a deeper-dive of forensics than any other provider available on the market:
- Viewability: improves industry-average from 55% to 70%-plus
- Fraud: 26% of impressions blocked due to iframes & layering
- Brand safety: 8% of impressions blocked to inappropriate placement
- Detailed domain-level audit reports put a financial cost on inefficiency
- Tailored advice helps improve campaign performance
http://www.adloox.com / @adloox_live / press(at)adloox(dot)com / +44 20 3514 8085