Thought For Food & Son Re-Brands Industry Icon: Dell’s Maraschino Cherries

Share Article

New rebranding better communicates the true attributes and intrinsic values of Dell’s Maraschino Cherries 70-year brand history.

News Image

Thought For Food & Son, LLC, a leading creative boutique that specializes in the food industry, announced today they have recently completed a re-branding project for Dell’s Maraschino Cherries of Brooklyn, New York. The re-branding project consisted of designing a new modernized company logo, re-designing Dell’s retail and foodservice product labels, along with a new contemporary designed company brochure.

Thought For Food & Son’s objective was to design a new logo and new retail labels that would immediately impact consumers in a way that conveys the true intrinsic values and brand heritage of Dell’s Maraschino Cherries. Thought For Food & Son achieved that by creating a memorable and timeless logo that could be used across all of Dell’s Maraschino Cherries brand touch points. The re-branding effort effectively communicates Dell’s Maraschino Cherries long-standing leadership position within the food industry.

“Thought For Food & Son far exceeded our expectations for this project and created a new brand identity that will take Dell’s Maraschino Cherries well into the future. The quality of work and the amount of effort put into this project went way beyond what was expected,” said Arthur Mondella, President & CEO of Dell’s Maraschino Cherries.

Dell’s Maraschino Cherries offers both retailers and foodservice operators a full line of the highest quality, best tasting, medium, large and jumbo-sized maraschino cherries with and without stems. Dell’s Maraschino Cherries continues to earn its reputation for delivering the finest and best tasting maraschino cherries sourced from selected farms around the world.

“We believe that packaging design is a major strength of Thought For Food & Son. Our work for Cape Cod Select, Maristella’s Fine Foods, Healthy Solutions Spice Blends, and Jerk Nation is really making an impression within the retail marketplace,” said Ethan Casucci of Thought For Food & Son.

Thought For Food & Son offers its clients a proprietary PR FOOD MEDIA INDEX, an all-in-one strategic instrument that allows food companies to speak directly to their peer group, industry trade press, category buyers, distributors, wholesalers and retailers it wishes to sell its products, and even more importantly, to consumers it wishes to purchase its products. Thought For Food & Son’s proprietary PR FOOD MEDIA INDEX has over 100,000 media outlets across North America, complete with more than 300,000 staff listings and contact preferences.

Thought For Food & Son has worked with both large and small food companies such as Sea Watch International, famous Hollywood actor Paul Sorvino Foods, Maristella’s Fine Foods, Cape Cod Select, Beeler Pork, New York Ravioli & Pasta Company, 505 Southwestern Sauces, New England Natural Bakers, Healthy Solutions Spice Blends, SuperSeedz, Paesana Italian Products, Jerk Nation, Aurora Products, Big League Chew and Divine Foods.

About Thought For Food & Son, LLC

Founded in 2005, Thought For Food & Son, LLC is a leading creative boutique that specializes in the food industry. We offer our clients a combination of expertise and value that is unsurpassed within the food industry. We’re a communications company without the traditional agency “BS.” Thought For Food & Son operates as a “Strategic Resource” for its clients offering public relations, social media marketing, packaging design, and brand development. Our focus is to create communication strategies using our proprietary PR FOOD MEDIA INDEX for clients who believe in powerful thinking. Thinking that demands notice. The kind of thinking that inspires people to take action and enables our clients to grow and prosper. For more information about Thought For Food & Son, e-mail ethan(at)tffandson(dot)com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ethan Casucci
Visit website