EVOX IMAGES® / Dataium Study Reveals Studio Images Offer Positive Impact on Consumer Engagement

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Dataium is the largest aggregator of online in-market automotive shopping activity.

color match studio photos performed better than real photos for new cars

A new study from Dataium, the largest aggregator of online in-market automotive shopping activity, shows that lead to shopper ratios increase 300% when 360°views (exterior spins and interior panoramas) of vehicles are used.

The segment defined for the 360° views used color-matched studio photography, which provide high-quality images for shoppers to interact. The use of studio images with accurate factory colors and immersive technology appear to have significant impact on lead generation.

“We found this particularly interesting because, contrary to common perceptions, color match studio photos performed better than real photos for new cars,” said Will Perry, Director of Business Intelligence, Dataium.

EVOX attended the 16th Digital Dealer conference in Atlantic City this month to participate in a digital marketing panel entitled “New Car Photo Deep Drive” in which attendees learned how to dramatically increase conversion by optimizing your photography for consumers. Moderator, Will Perry, presented the ten key findings from this study.

If you are interested in learning how EVOX can help you sell more cars, contact an experienced Account Executive and schedule a demo today. We are available 8am – 5pm, Monday through Friday. We offer a complete selection of photo-based and interactive CG assets, visit our website for more details.

EVOX IMAGES is the only truly comprehensive library of unbiased, consistent photo, video and interactive vehicle imagery. EVOX strives to make content available as soon as vehicles are released for sale, providing you with the most content on an unmatched delivery schedule.
Every vehicle goes through the standardized Evox Production Process, which provides an in-depth view of every vehicle with consistent image content, lighting and post-production.

Driving Innovation in Automotive Imagery™

  • Stock Library AND Global Build-To-Order content creation
  • Licensed by over 22,000 dealer websites
  • Featured on 8 top automotive portal sites
  • Providing High Quality High Speed content solutions to OEMs and Agencies worldwide
  • Imagery available starting MY2000
  • More than 1 million car images in the Library
  • iPad and iPhone IOS (tm) compatible
  • Available 24/7 on http://www.evoxstock.com

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Sara Romero
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