color match studio photos performed better than real photos for new cars
Rancho Dominguez, CA (PRWEB) May 09, 2014
A new study from Dataium, the largest aggregator of online in-market automotive shopping activity, shows that lead to shopper ratios increase 300% when 360°views (exterior spins and interior panoramas) of vehicles are used.
The segment defined for the 360° views used color-matched studio photography, which provide high-quality images for shoppers to interact. The use of studio images with accurate factory colors and immersive technology appear to have significant impact on lead generation.
“We found this particularly interesting because, contrary to common perceptions, color match studio photos performed better than real photos for new cars,” said Will Perry, Director of Business Intelligence, Dataium.
EVOX attended the 16th Digital Dealer conference in Atlantic City this month to participate in a digital marketing panel entitled “New Car Photo Deep Drive” in which attendees learned how to dramatically increase conversion by optimizing your photography for consumers. Moderator, Will Perry, presented the ten key findings from this study.
If you are interested in learning how EVOX can help you sell more cars, contact an experienced Account Executive and schedule a demo today. We are available 8am – 5pm, Monday through Friday. We offer a complete selection of photo-based and interactive CG assets, visit our website for more details.
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