Agencies face a set of unique challenges today, reaching their clients’ customers locally, regionally and nationally across channels limited only by those customer preferences.
Sacramento, California (PRWEB) May 12, 2014
“Agencies face a set of unique challenges today, reaching their clients’ customers locally, regionally and nationally across channels limited only by those customer preferences,” said Dan Forootan. “And while they want to make the power of their client’s brand work for them, they also need to protect the brand from being diluted at store levels. All this requires a comprehensive set of capabilities; below we’ve listed some of the key email resources they should look for.”
1. Take the Controls
Agencies should be able to expect full account control: assign IPs, be notified first of client sending issues, variable sending - allocate sending volume to each account as they need it. They should have the ability to add and manage multiple client accounts, and pull it all into focus with one view.
2. Build the Franchise
Franchise marketing agencies can increase sales with a centralized email marketing approach built on local relationships. The agency should be able to send campaigns to customers franchise-wide with geo-targeted promotions corresponding to individual franchise locations. The need to do multi-location marketing for clients with multiple stores presents a set of unique challenges, from overview to customer connections
3. Centralize & Automate
Centralizing and automating email marketing are powerful ways that agencies can localize national marketing strategy for multi-store client while delivering targeted, campaigns that are personalized, local and measurable. And no matter where the messages go, the brand message remains intact.
4. Take it on the Road: Go Mobile
Over 50% of every email is read on mobile, so agencies need to be able send messages in email marketing templates that are mobile-responsive and encourage automatic online clicks that make it easy.
5. When Email met Social: An Automatic Introduction
Agencies have to be able to make the email-social connection, following their audience smoothly and easily – and that means automatically. They need to promote offer emails automatically by having them post to social, then email social posts automatically or through social media like Facebook to promote the email post out to a target audience.
Find out more about how agencies can power email marketing for franchises with centrally managed campaigns that control brand consistency while delivering local, personalized messages, check out StreamSend’s Franchise Email Marketing Guide at http://www.streamsend.com/FranchiseEmailMarketingGuide.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.