Pittsburgh, PA (PRWEB) May 13, 2014
Matrix Solutions, the leading provider of media CRM and Sales Intelligence Software, issued a vision document entitled “CRM is Not Enough – The Need for Sales Intelligence.” The report highlights how CRM operates as an integral component for any sales-driven organization by providing strategic account management and enabling the sales organization to identify and target their best customers. The viewpoint articulates how CRM coupled with Sales Intelligence provides value from identifying new sales opportunities to managing accounts proactively.
“Media companies are engrossed in a hyper-competitive selling environment and although CRM is a useful and powerful tool, it only provides so much, which is why real-time intelligence regarding sales cycles, buying patterns, budgets and fundamental business ideas is no longer nice-to-have, but required to be competitive,” said DJ Cavanaugh, CEO, Matrix Solutions. “This paper identifies how sales intelligence tools can work within a media company’s workflow effectively to drive revenue.”
The cloud-based Matrix CRM and Sales Intelligence Software Solution serves as a platform for enabling intelligent business decisions for managing sales teams. The Viewpoint illustrates how a basic CRM system is an acceptable base for any sales-driven business but in order to leverage and grow the sales enterprise, it should be coupled with a sales intelligence system. Such a system provides:
- Detailed reporting of accurate data from multiple sources
- Visual analysis and interactive intuitive dashboards
- Alerts and notifications that are personalized at business and user levels
To learn more about how Sales Intelligence is creating advanced media sales workflows download a copy of the Viewpoint “CRM is Not Enough – The Need for Sales Intelligence” by clicking here.
About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.