Protection 1 Takes Home Four Trophies at Security Sales & Integration’s 19th Annual SAMMY Awards

Top Honors Highlight Company’s Ability to Reach Customers through Its Marketing Initiatives; Company Takes Evening’s Highest Honor, Installer of the Year

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“We strive to represent the work of our nearly 3,000 employees in a way that makes them proud, but at the end of the day, the real marketing is in the customer experience –and our customers are the ones that tell us if we win or not,” said Jamie Haenggi.

Chicago (PRWEB) May 12, 2014

Protection 1, the largest full-service business and home security company in the U.S., today announced it has won four awards at this year’s SAMMY Awards held in April at the Venetian Resort Hotel Casino in Las Vegas. In addition to being recognized as Installer of the Year, Protection 1 took home three more awards, Best Overall Integrated Marketing Campaign, Best TV Broadcast Advertisement and Best Community Outreach Program.

“Our marketing team has a passion for communicating what we do because we believe in our products and services,” said Jamie Haenggi, Chief Marketing & Customer Experience Officer for Protection 1. “We strive to represent the work of our nearly 3,000 employees in a way that makes them proud, but at the end of the day, the real marketing is in the customer experience –and our customers are the ones that tell us if we win or not.”

Protection 1’s win for Best Overall Integrated Marketing Campaign featured its partnership with ESPN’s Mike & Mike, leveraging all potential marketing channels including television, radio, social media and public relations.

The company’s win for Best TV Broadcast Advertisement recognized Protection 1 for its :30 spot featuring ESPN’s Mike & Mike. The commercial was designed to reach a highly-targeted male audience in a campaign that used humor and Mike Golic and Mike Greenberg’s personalities to engage viewers. The Protect Your Cookies campaign communicated the company’s core messages while keeping the attention of its key audience.

The award for Best Community Outreach Program acknowledged the company for its ‘1 For All’ Program that supported the donation of volunteer time to more than 25 organizations including Habitat for Humanity, the American Red Cross and Wounded Warriors Family Support. The company also initiated a ‘Food for All’ program for the holidays that collected and donated more than 25,000 pounds of food to 45 organizations in communities across the country.

Protection 1 was nominated as a finalist for 6 of 14 possible categories. The company has also recently been named winner of the Better Business Bureau’s Integrity Award for 2013, the IQPC Call Center Excellence & Culture Award for 2013 and SDM Magazine’s Dealer of the Year Award for 2012.

About Protection 1
Protection 1, the largest full service business and home security company in the U.S., provides installation, maintenance, and monitoring of single-family home security systems, business security systems and multifamily security systems. In keeping with the company’s unwavering focus on customer service, the automated phone attendant has been removed, allowing customers to interact immediately with customer care personnel. In addition, Protection 1 has introduced its Tech Tracker service as well as same-day service in most cases.

Since 2012, the company has been recognized by leading industry publications SDM Magazine and Security Sales and Integration as Dealer of the Year and Installer of the Year respectively for the company’s commitment to its customers, the industry and the communities it serves.

Protection 1 is the nation's largest provider of wholesale monitoring services through its CMS division, and the leading provider of multifamily security systems installation, maintenance and monitoring through its Network Multifamily division.

Protection 1, which serves more than 1 million customers and employs over 3,000 people in more than 70 locations across the country, has a 97.3% customer satisfaction rating and an A+ Better Business Bureau Rating. For more information about Protection 1, visit http://www.Protection1.com.


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