Shine United Announces New Agency Partner

Creative Director John Krull Joins Ownership Group

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John Krull at Shine United in Madison, Wisconsin.

John has been an instrumental part of not just creating phenomenal work for our clients, but also in infusing an ethos of hard work within our agency’s four walls that is central to who we are and what we provide for our clients.

Madison, Wisconsin (PRWEB) May 13, 2014

Shine United, a privately held advertising, design and interactive agency headquartered in Madison, recently announced that Creative Director John Krull has been promoted to vice president and will join Shine’s ownership group. Krull is the first to join Shine’s three original founders, Curt Hanke, Mike Kriefski and Chad Bollenbach as an equity partner. Krull, who has been at the firm for over eight years, is known for delivering provocative, breakthrough creative for a wide range of Shine’s clients, including Harley-Davidson Motor Co., Toppers Pizza, Wisconsin Cheese, Winston Fly Rods, Piston King Motor Oil, and Mizuno Running.

“As an agency that prides itself on providing bold, challenger thinking, we couldn’t be more proud to extend ownership to a true creative leader like John,” said Hanke, CEO and founder. “John has been an instrumental part of not just creating phenomenal work for our clients, but also in infusing an ethos of hard work within our agency’s four walls that is central to who we are and what we provide for our clients.”

Krull’s ascent to partner comes on the heels of Shine’s largest year since its inception in 2001, with continued growth in the outdoor recreation, food and restaurant, home and shelter, and healthcare categories.

“The fact is, not everyone is cut out to be in the advertising and design industry — big idea people take their craft seriously and are hard to come by,” said Kriefski, COO and founder. “John has flourished at Shine because he understands what it takes to generate brilliant creative that helps build marketplace results for our clients. We are honored to have him become an equity owner in the firm and a catalyst for our future growth.”

Throughout his career, Krull’s work has been recognized in international advertising and design shows like Communication Arts, Graphis and The One Show, and has garnered praise and acknowledgement from Adweek, Archive, Print Magazine, How, Adcritic, and The New York Times.

“Bottom line, John joins our ownership group at a perfect time,” said Hanke. “After consecutive years of significant growth, his addition to our leadership team will help us continue to expand our national footprint — while managing the work quality that is critical to Shine’s reputation.”

Contacts:

Shine United: Aleah Schroeder / aschroeder(at)shineunited(dot)com / 608.442.7373

About Shine United
Shine United is a $40 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client experience includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, Winston Fly Rods, and Mizuno Running and Golf. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at shineunited.com. Shine on.


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