Marketing and Sales Professionals Get Actionable B2B Lead Generation and Metrics Advice at Integrated Marketing Summit 2014 in Minneapolis, June 5-6

Mac McIntosh, president and partner at AcquireB2B, will present two educational sessions at the Integrated Marketing Summit, the signature marketing conference for marketing and advertising professionals in B-to-B and B-to-C markets. More than 200 marketers will gather June 5-6, 2014, at the Hyatt Regency Minneapolis to discuss latest techniques for driving revenue from speakers like McIntosh.

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Minneapolis, MN (PRWEB) May 22, 2014

Mac McIntosh, president and partner at AcquireB2B, will present two educational sessions at the Integrated Marketing Summit, the signature marketing conference for marketing and advertising professionals in B-to-B and B-to-C markets. More than 200 marketers will gather June 5-6, 2014, at the Hyatt Regency Minneapolis to discuss latest techniques for driving revenue from speakers like McIntosh.

For five years in a row, McIntosh has been one of the Top 50 Most Influential People in Sales Lead Management. In his program, “Start with Tracking Your Marketing Activity, Results and ROI,” he’ll show attendees how to open the doors wide by becoming metrics masters. Metrics hold the keys to a bigger budget, more respect, more staff and maybe even a promotion and raise.

McIntosh reveals which metrics are most important (and which are not), and how to quickly and easily build the reports and dashboards to track results, drive continuous improvement, and prove to the CFO and the CEO that that the marketing program helps the company meet or exceed its sales and revenue goals.

He’ll also co-lead the optional hands-on workshop, “B2B Lead Generation, Nurturing, Qualification and Conversion” with IMS CEO Shawn Elledge. They’ll share their lead generation, nurturing, qualifying, and conversion strategies and tactics that companies are using successfully right now.

Attendees will return to the office loaded with many doable tips and techniques for providing sales-ready leads for their sales team, dealers, distributors and partners to turn into income.

Integrated Marketing Summit 2014 arms marketers with the knowledge they need to integrate their offline and online programs to put the best lead management methods to work for maximum results. The summit has B2B and B2C tracks to specifically address the critical issues affecting their success.

To register for the event, visit the Integrated Marketing Summit website at http://www.integratedmarketingsummit.com.

This is one in a series of summits designed to educate and equip B-to-B and B-to-C marketers. Upcoming IMS 2014 cities:

  •     Minneapolis: June 6
  •     Cincinnati: July 30
  •     Raleigh-Durham: TBD
For more information about IMS and registration, please visit http://www.integratedmarketingsummit.com.


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