Toronto, ON (PRWEB) May 21, 2014
Plastic Mobile’s extensive portfolio of gaming and transaction-based mobile applications for Canada’s top brands paired with an outstanding team was a winning combination.
"We’re very excited to work with OLG and to take part in mobilizing lottery and gaming across Ontario," says Melody Adhami, President and COO of Plastic Mobile. "As mobile continues to flourish across industries, we’ll be working closely with OLG to bring mobile innovation to the forefront of gaming practices in the province of Ontario, and we intend to set the bar very high."
The partnership comes after the launch of OLG’s modernization plan where private sector involvement has expanded and gaming has moved to digital channels. OLG will launch an internet gaming platform, PlayOLG.ca, this year with interactive casino-style games for online play including slots, video poker and table games. PlayOLG.ca will also allow customers to purchase lottery products, including LOTTO 6/49, LOTTO MAX and ENCORE, while offering secure transactions, data privacy, and increased player protections.
Ontario is taking the lead in the evolution of gaming with digital and mobile platforms, with Plastic Mobile’s focus on usability and OLG’s focus on responsible gaming in Ontario.
About Plastic Mobile
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives. Based out of Toronto and New York the range of services include mobile strategy, design, development and marketing - all inspired by user-centric experiences to push forward a world in motion. Plastic Mobile facilitates top-tier brands such as AIR MILES, ING Direct, Beyond the Rack, Brookfield, Rogers and Pizza Pizza, into the fast-paced mobile evolution. For more information and case studies, visit us at http://www.plasticmobile.com.
About Ontario Lottery and Gaming Corporation (OLG)
OLG is a provincial agency responsible for province-wide lottery games and gaming facilities. Since 1975, OLG has provided nearly $38 billion to the Province and the people of Ontario. OLG’s annual payments to the Province have helped support health care; education, research, prevention and treatment of problem gambling; amateur sport through the Quest for Gold program; and local and provincial charities.
Marketing Director, Plastic Mobile
Office: (416) 538-8880 x228
Mobile: (604) 726-2438