While studies show that consumers prefer personal recommendations and online reviews to all other forms of marketing, few small businesses have taken a proactive approach to marketing themselves this way. RefGo aims to change that.
Laguna Niguel, CA (PRWEB) May 21, 2014
RefGo, a provider of online marketing solutions for small businesses, today announced the immediate availability of its web-based personal marketing solution for the 28 million small businesses located in the US.
“Like most consumers(1), when I need a local business I grab my phone, tablet or laptop and start looking for customer reviews,” said Malcolm Lewis, founder and CEO, RefGo. “We believe there is a significant opportunity for small businesses to proactively market themselves to online consumers like me through personal recommendations, reviews and referrals. We call this new approach ‘Personal Marketing,’ and we built RefGo to help small businesses implement a simple but effective personal marketing plan in just a few minutes a week.”
“Personal recommendations are consistently the most trusted source for local business information and leads," said Greg Sterling, senior analyst, Opus Research. "Yet business owners have had tremendous difficulty generating online reviews let alone personal referrals.”
While studies(1) repeatedly show that consumers prefer personal recommendations and online reviews to all other forms of marketing, few small businesses have taken a proactive approach to marketing themselves this way. And until now, online consumers have been limited to third-party sites, like Yelp, for customer reviews. Many small businesses are not represented at all on review sites, and those that are expose themselves to the risk of unfair reviews that can damage their reputation and cost them business.
RefGo allows small businesses to change this equation and take control of their online reputation. RefGo provides a simple way for small businesses to proactively collect customer reviews and publish them online on a search-friendly mobile profile page that is easy for consumers to find and share. View examples at http://refgo.com/7456932 and http://refgo.com/4845403.
RefGo develops, markets and supports the first personal marketing solution for small businesses. RefGo helps small businesses take control of their online reputation, drive more repeat business through personal offers, and get more personal referrals from their clients and business partners. RefGo combines reputation management, a search-friendly mobile profile page, referral marketing, gift cards, gift certificates, contact management and email marketing in one simple, effective and affordable solution for personal marketing.
RefGo works for small businesses of any size and industry, from accountants and plumbers to real estate agents and wedding planners. Businesses may use RefGo as individuals (e.g. personal trainers) or places (e.g. gyms). RefGo is a web-based solution, so there is no software or app for customers to download and install, and new features are automatically available the moment they are released. RefGo’s mobile-first design provides the same intuitive user experience across every device, from smartphones and tablets to laptops and desktops. View sample screenshots at https://refgo.com/screen-shots.
RefGo offers small businesses a free 30-day trial and then charges a subscription fee of $12 per month or $120 per year. The company is headquartered in Laguna Niguel, CA. RefGo is privately owned and funded. Learn more about RefGo at https://refgo.com.
Yelp is a registered trademark of Yelp, Inc.