Norwalk, CT (PRWEB) May 24, 2014
Jay Baer, the renowned marketing strategist, speaker and New York Times best-selling author, will be opening the B2B LeadsCon Summit 2014 with his keynote: Delivering Value in An Integrated World with Jay Baer, Convince & Convert.
The creator of five multi-million dollar companies, Jay’s Convince and Convert blog is ranked as the world’s #1 content marketing resource, and he’s the host of the popular weekly Social Pros podcast. He’s also an active venture capitalist and technology advisor.
In the keynote Baer will explain how smart marketing is about help, not hype. According to Baer, to win attention these days, companies must ask: “How can we help?” instead of “How to make our company seem more exciting?” In his keynote Baer will deliver a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Based on Baer’s New York Times best-selling book “Youtility: Why Smart Marketing is About Help Not Hype,” Baer will share dozens of real-world examples in a hilarious and powerful presentation that will fundamentally change the way you think about your business.
Baer’s keynote will take place Thursday, August 14, 2014, at LeadsCon in New York City. For more information on Jay Baer’s keynote at LeadsCon, see his video at: https://vimeo.com/96020369.
About B2B LeadsCon Summit
The annual B2B LeadsCon Summit is the only event devoted exclusively to B2B lead generation, focusing on lead acquisition, nurturing and conversion. Through a robust agenda and various B2B lead generation expert speakers, B2B LeadsCon Summit delivers a comprehensive overview of what’s working now in B2B lead generation, equipping attendees with tools, tips and insights to improve their B2B marketing efforts. Learn more : http://www.leadscon.com/leadsconny/b2bleadsconsummit/.