Theory House Launches New Shopper Experience Audit Service

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Retail marketing agency's new SXD: Shopper Experience Design audit delivers a 360 degree, omni-channel view of the shopper's experience for retailers and brands.

Jim Cusson. president of Theory House, a shopper marketing agency

Jim Cusson. president of Theory House

All too often our agency encounters retailers where departmental silos unintentionally undermine the shopper's experience.

Theory House, a leading retail marketing agency, announced today the launch of its SXD: Shopper Experience Design audit, a new service offering that provides retailers and brands with a comprehensive, 360 degree, omni-channel view of how shoppers are experiencing their brand. This innovative new offering is a powerful tool for identifying gaps in delivering a consistent brand experience.

"All too often our agency encounters retailers and brands whose departmental silos unintentionally undermine the shopper's experience," says Jim Cusson, president of Theory House. "Retailers in particular make decisions by departments or categories, and yet shoppers view the brand in the context of a total store experience. As well intended as these efforts may be, they often result in a fractured brand presentation."

The SXD: Shopper Experience Design service audits up to nine key shopper touch points and includes an examination of the in store experience where the ultimate buying decision is realized. As part of the SXD audit an actionable report is delivered which includes an executive summary highlighting key opportunities as well as detailed findings across the touch points. More information about the SXD service can be found online at

About Theory House
Theory House, headquartered in Charlotte, NC, is 'The agency built for retail.' It helps retail marketers including Food Lion, The Fresh Market, Office Depot, GUNK and Liquid Wrench thrive with a complete suite of services, including: branding, shopper experience design and customer activation. Theory House creates differentiated retail brands and engaging shopper experiences that result in meaningful and profitable consumer relationships. More information about Theory House and its approach to retail marketing can be found at or by contacting Jim Cusson at 704-665-0714.

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