NutriGold Provides Transparency in the Supplement Industry

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NutriGold Inc. launches social media page to address the complexity of marketing claims made by supplement companies. NutriGold’s education initiative cultivates a climate of fact-finding to help consumers make knowledge-based choices.

Transparency in Supplement Labeling

Transparency in Supplement Labeling

When consumers reach for bottles of supplements they should be confident that what is on the label is precisely what they are consuming. Unfortunately, this is frequently not the case.

As a company that markets vitamins, herbs & supplements made with organic, whole-food, and clinically-proven ingredients, NutriGold invites competitors to adhere to truth in advertising. What consumers do not know about supplements can hurt both their health and their wallet. All companies in the nutraceutical industry should be held accountable for their product claims. Pending the enactment of stricter standards, it is of paramount importance for consumers to become better educated in this regard.

When consumers reach for bottles of supplements they should be confident that what is on the label is precisely what they are consuming. Unfortunately, this is frequently not the case. Smart consumers do their own research, ask questions, and demand answers. "As a company that strives for transparency, we want to help. Consumers deserve that. Our customers deserve that,” said Priya Khan, Director of R&D at NutriGold Inc.

NutriGold has set out to build an online Facebook Community that will foster a climate of questioning and fact finding. The necessity for transparency will only be realized when consumers demand it. Until that time, NutriGold's education initiative will present consumers with an opportunity to research supplements more effectively. In an effort to help consumers match themselves with the products that are right for them and to help them sift through a quagmire of marketing claims, the initiative will address current industry oversight, ingredient origins, product labeling, the efficacy of specific ingredients based on clinical trials, transparency in testing, and methods of manufacturing and distribution.

Pioneers are needed to establish such a community; therefore, NutriGold is offering a free multivitamin product to all new fans. As an extra incentive to participate, a sweepstakes prize will be awarded July 31, 2014, to ten winners who will receive a 6-month supply of the NutriGold product of their choice. For details on this offer, visit http://www.facebook.com/nutrigoldusa and join the effort to spread health through education.

For a free product sample of NutriGold Whole-food supplements, please visit http://www.nutrigold.com/free-samples

If you’d like more information about NutriGold’s education initiative, or to schedule an interview with Priya Khan (Director, R&D), please contact Kristina Booth (385) 444-2469 help@nutrigold.com

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Kristina Booth
@NutriGold_USA
since: 10/2013
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NutriGold
since: 05/2014
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