Companies with a Mission Use Crowdfunding as Their Method

The success of LeVar Burton's "Reading Rainbow" Kickstarter campaign inspires smaller mission-minded, start-up company, The Body Archer®, to launch their own crowdfunding campaign in mid June.

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The Body Archer®

Shooting the Rock the World Campaign

We're off to a good start for a company that's only had one product on the market for a little over a year. But keeping our product made in America is tough. That's why we need the funds to grow. We just need America's help to do so.

Burbank, CA (PRWEB) May 30, 2014

On Wednesday, Mashable reported that LeVar Burtons’s “Reading Rainbow” broke crowdfunding records, raising over one million dollars in 24 hours on Kickstarter, and later surpassed $2 million on day two. Burton’s mission: to use today’s technology to keep kids interested in reading. Many other companies, like Debbie Sterline’s GoldieBlox, also launched Kickstarter campaigns built on the platform of a mission. For Sterling, the mission was to inspire young girls’ interest in engineering. With this growing trend of missions with a method, small start ups like Body Archer LLC are jumping on board.

This June, Body Archer prepares to kickstart their company’s mission to help relieve the America of back pain, with their “Rock the World” campaign.

“Our product rocks...literally! That’s what inspired our campaign idea. We want to rock America into back pain relief,” exclaims Kim MacKenzie, Body Archer founder.

Since the company’s inception in March 2013, The Body Archer already has customers in 30 states and is recommended by some of the top orthopedic surgeons in the country, including Dr. Alexandre Rassouli of Cedars Sinai Spine Center. And, it has been featured on NPR, Daytime TV, and in Pilates Style and Girls Life Magazines in 2014.

“We’re off to a good start for a company that’s only had one product on the market for a little over a year. But keeping our product made in America is tough. That’s why we need the funds to grow,” states MacKenzie, “We want to create a smaller line of Body Archers for kids to help them learn the importance of stretching and movement. And, we even want to get The Body Archer medically certified so it can be covered by insurance and so more people can have access to back pain relief, right in their own homes!”

Body Archer also plans to use the funds to hire vets for their assembly, shipping, and managerial needs.

“Back pain doesn’t just affect the people who are in pain. It affects their work and their loved ones too. Our whole company is based on a mission: To help grow our American economy, hire Americans to do the work, help vets by giving them jobs, and help relieve America’s back pain problems. We just need America’s help to do so.”

The Body Archer’s crowdfunding campaign will launch in mid June.

The Body Archer® was invented by a California certified massage therapist and has been developed for the retail market by Body Archer LLC founders Robert Wald & Kim MacKenzie to help millions of Americans relieve and prevent back pain. The doctor recommended Body Archer is handcrafted in the company’s home base of Los Angeles, California using high quality materials to create their thick comfortable foam arch, reinforced, sturdy wood undercarriage, anti-slip rubber rocking surfaces and antibacterial fabric. The company’s mission is to produce an American made product that helps people lose their back pain and that educates consumers on the benefits of maintaining a strong core, a flexible body and spine, and a healthy, balanced life.