As agencies look to serve their clients best in the omni-channel world, email remains a top pick for reach, response and return-on-investment.
(PRWEB) June 02, 2014
StreamSend, the email marketing service provider and creator of Franchise Market Automation, shares five steps marketing agencies can take to put the power of email marketing to work for their clients.
“As agencies look to serve their clients best in the omni-channel world, email remains a top pick for reach, response and return-on-investment,” said Dan Forootan, president of StreamSend Email Marketing. “To maximize that power while protecting their client’s brand, they require a set of email capabilities particularly suited to their needs. One example is templates, a key part of how agencies can push the power of their clients’ brands and create attractive emails that stand out in the inbox.”
1. Looking Good
Agencies should be able to design complex yet attractive emails that can be transformed into a “locked” template with predefined editable areas, ensuring that as templates are used over and over again, that they don't break. These templates should offer simple drag and drop functionality and an embedding widget that allows the agency to easily add images, text, surveys, RSS, video and more. And through it all, the email just keeps looking good.
2. Keep Your Eyes on the Road
A central agency dashboard allows effortless management of client campaigns, reporting and invoicing through one simple view. Offer full-service and self-service accounts and provide users with different user permissions.
3. Brand it
For an agency, the ability to customize their account with brand logos and a masked URL is an important branding capability. And at the same time, they should be able to control their own sender reputation and deliverability with dedicated IP addresses.
4. Triggers: Accurately Aggressive
Accuracy lets you get aggressive with your client’s customers because they welcome the messages – email automation is effective is because it is accurate. Each triggered communication is prompted by an action or data coming directly from the person receiving the message. Agencies should always be able to reach for advanced triggering capabilities in their email marketing toolbox.
5. Automatically Publish - or Perish
Marketing agencies everywhere are relying on content to build relationships and grow their client’s business. It’s crucial that they have a content delivery strategy that makes sense, and they can by combining the simplicity of RSS with the power of email and social. RSS-driven automation lets agencies maximize content by posting it to email, social media and the web, automatically. And while they are at it, agencies can launch their campaigns into the share-o-sphere when they have the capability to turn the email into a landing page, a Facebook tab or a pin board that launches remarketing of brand messages to follow and display to visitors on the web.
Download Get on the Fast Track with Automatic Publishing to learn how an RSS-driven automation strategy can help you maximize your content by posting it to email, social and the web, automatically. Go to http://www.streamsend.com/landing_marketing/rss-in-email-automation.html.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.
StandPoint Public Relations