Everything you wanted to know about BOGO WARS and whey so many retailers have embraced the concept.
Jacksonville, FL (PRWEB) June 09, 2014
In the ongoing BOGO Wars, consumers are the victor. So concludes French Fry Heaven, an innovative fast snack restaurant based in Jacksonville, Fla. and now spreading rapidly across the United States. The company has just released an in depth analysis of the BOGO trend – buy one, get one free -- in retail, written by Scott Nelowet, a former college president and retail executive. Beginning in the grocery industry, as a way to move expiring product, BOGO has become more common and much more sophisticated. He details several distinct types of BOGO offers: Clearance BOGO, Bait and Stitch, Price Jacked BOGO, Junk BOGO, Remember Me BOGO, Body Bag BOGO and the Promo BOGO. Nelowet explains when the deals serve shoppers (and when they don’t), and how BOGO deals boost bottom lines.
At the same time, French Fry Heaven launches summer BOGO Daze to encourage everyone to try their tasty treats. As Jared Patterson, Director of Spudology for French Fry Heaven said, “Once people sample our fries, we know they will be blown away. Our zero Trans-fat fries and oil, mostly gluten free and 95% vegetarian menu is attractive to a lot of people, but the key at the end of the day is our amazing flavors. We have to get them to try our Garlic-Parmesan, Loaded Baked Tater or Festival fries that taste like funnel cake, but how? BOGO DAZE!”
Just a few years back, few outside of the food business knew what the heck a BOGO was. Today, everyone knows that BOGO, Buy One Get One Free, is a well-known and successful promotion across all retail sectors.
“We can all understand the 15 percent off coupon delivered every second of the day by Bed, Bath and Beyond. We all know people that won’t go near the place without it,” Patterson said. “15 percent makes perfect sense, but something seems too good to be true about free.”
One of the big reasons young, exciting companies do BOGOs is to build customer loyalty. Although French Fry Heaven (http://www.frenchfryheaven.com) features 50 different kinds of gourmet fries whose taste speaks for itself, French Fry Heaven has to compete for attention with much bigger competitors. Some of these companies have millions to spend on advertising their known brands or their weak attempts to copy and spice up tired old products.
While spreading into Boston, Washington, Arizona, Colorado, North Carolina, Florida, Georgia, Texas and the like where other brands have 100’s of stores, French Fry Heaven has only one advantage - “Taste!” As Patterson says. “Our competitors in the snack market have the advantage of money and time. They have been around serving the same thing, the same way for decades. We know that people are ready for new incredible flavors in places like New York, New Jersey, Pennsylvania, Florida, Louisiana and Arizona, and we are giving it to them, all in a healthful way. The key for us is just getting them to taste it. We can’t afford big splashy ads, but we can give people the best fries on earth. So even though it costs us money, we are doing BOGO DAZE all summer long to give as many people as possible the opportunity to try our delicious product, because we know they will love it! Heck, Everybody Loves Fries! And our fries are the best!”
“At the end of the day it really doesn’t matter which reason retailers are using it, the consumer wins as long as they pay attention to why their favorite or soon to be favorite company is rolling out their BOGO. BOGO WARS are about getting you in the door. The victor is the company that gives you a reason to stay,” concluded Nelowet. To learn much more about BOGO, visit http://frenchfryheaven.com/bogo-wars/.