Brazil LCD TV Shipments Rise 51 Percent in Q1 2014 on World Cup Demand, According to NPD DisplaySearch

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Brazil boasts strongest country-level growth performance in first quarter; China’s big screen mix surges, as growth slows

Figure 1: LCD TV Year-over-Year Shipment Growth by Region

While not all regions typically see a strong boost in demand related to major sporting events, the 2014 FIFA World Cup tournament is driving higher levels of demand ahead of the event in Brazil.

LCD TV shipments in Brazil surged 51 percent in the first quarter (Q1) of 2014 compared to a year ago, while plasma TV shipments grew more than 200 percent, as retailers stocked up ahead of anticipated TV demand for the World Cup tournament in Brazil this year. Total TV shipments to Brazil reached 3.3 million units in the first quarter (Q1) of 2014, up from just 2.1 million in Q1 2013, according the latest Quarterly Global TV Shipment and Forecast Report from NPD DisplaySearch.

“While not all regions typically see a strong boost in demand related to major sporting events, the 2014 FIFA World Cup tournament is driving higher levels of demand ahead of the event in Brazil,” said Hisakazu Torii, vice president of smart applications for NPD DisplaySearch. “The main demand drivers are CRT replacement, broader HD broadcasting availability, and a strong push by manufacturers to maximize the promotional opportunity.”

LCD TV shipment growth in Brazil during Q1 2014 was a dramatic improvement over sluggish growth the previous year; in fact, growth was more than twice as strong as any other single country. Growth rates also improved in Japan, India, and the United States.

“The Chinese market has grown more slowly recently – especially because growth in the early part of last year was exceptionally strong, due to the looming end of the government-sponsored subsidy program,” Torii said. “The mix of screen sizes also shifted larger recently.” The 50-inch-and-larger screen sizes category in China increased to 20 percent in Q1 2014, which is more than twice as much as a year ago. Canada and the United States both also had increases in this segment, increasing to 32 percent and 25 percent, respectively. (The United States had the greatest mix of 60-inch and larger screens, reaching 9 percent of total units shipped in Q1.)

The NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report covers the entire range of TV products shipped worldwide and regionally, providing historical shipments and forecast projections for the consumer technology and industries. For more information about the report, please contact Charles Camaroto at 888-436-7673 or 516-625-2452, e-mail contact(at)displaysearch(dot)com, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and Follow us on Twitter at @npdtech and @npdgroup.

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