Fort Worth, Texas (PRWEB) June 04, 2014
CCRA President Dic Marxen today announced that Maggie Fischer has joined CCRA as the company’s new Vice President of Marketing. Fischer brings 11 years of award-winning marketing and creative communications experience in the travel and technology industries to CCRA’s executive team. As Vice President of Marketing, Fischer will oversee the strategic marketing, communications, and branding efforts for CCRA’s diverse company divisions including the CCRA Call Center Solutions, CCRA Global Business Development, CCRA Hotel Partner Solutions, and CCRA Air Partner Solutions.
“We are delighted that Maggie Fischer has joined our company’s leadership team to continue driving CCRA’s position as a leading global provider of business-related solutions for travel agencies and suppliers,” said Dic Marxen, President and CEO of CCRA Travel Solutions. “Maggie's impressive experience, command of the travel marketplace, and results-oriented approach will be an asset in furthering CCRA’s international growth and company-wide success.”
Prior to joining CCRA, Fischer most recently served as the Director of Marketing Communications and Brand for Airlines Reporting Corporation (ARC) since 2006. In her role with ARC, Fischer managed the company’s high-value marketing programs, developed acclaimed corporate identity and rebranding initiatives, implemented the use of new technology platforms, and directed the communication of ARC’s strategic vision. Prior to joining ARC, she co-founded DCM, Inc. and served as the boutique advertising agency’s principal marketing and creative leader, developing and managing campaigns for businesses within the travel, technology, non-profit, and healthcare industries.
“I feel honored to take on this new role with a company whose opportunities are truly limitless,” said Maggie Fischer, CCRA’s Vice President of Marketing. “It's a very exciting time at CCRA as the company continues its global expansion. In my new role, I look forward to elevating the brands of all CCRA company divisions as well as showcasing the incredible value that CCRA provides both travel agents and suppliers across the globe.”
Over her career, Fischer has earned many awards for her work from leading travel industry publications and marketing associations. Successful marketing campaigns that she spearheaded at ARC were recognized with numerous Travel Weekly Gold Magellan Awards in 2012 and 2013. TravAlliancemedia named Fischer a 2013 “Travel Industry Rising Star.” In the same year, the company’s compelling graphic designs and creative collateral projects developed under her direction were recognized by Graphic Design USA as the “Best B2B Campaign” and the “Best Collateral Design.” In 2010, Fischer received the prestigious “Best Marketing Campaign” award from the American Marketing Association and in 2008, the “Best Consumer Card Campaign” award from MasterCard Inc., for her work with ARC’s Travel Card and Corporate Identity projects.
Based in Ft. Worth, Texas, CCRA Travel Solutions has been a global solutions provider in the Travel Industry for forty years bringing together professional travel agencies and suppliers around the world via marketing and technology. The company is comprised of the CCRA Call Center Solutions, CCRA Global Business Development, CCRA Hotel Partner Solutions, and CCRA Air Partner Solutions. CCRAtravel.com is CCRA’s proprietary hotel reservation booking engine that provides real-time rates and availability at over 180,000 hotels worldwide and allows travel agents to choose from up to five rate categories on a single search including: GDS rates, CCRA Preferred rates, Internet rates, Net rates and the 15% Enhanced Commission rate categories. Additionally, CCRA offers a variety of marketing opportunities to suppliers interested in reaching over 30,000 professional travel planners. In 2014 CCRA acquired the Outside Sales Support Network (OSSN), a leading travel industry trade association representing and supporting the independent travel agents, home based travel agencies, independent contractor sellers of travel and the outside sales travel agent; as well as TravelRetail Universal Enumeration, Inc. (TRUE); For more information, visit ccra.com.