Dallas, TX (PRWEB) June 04, 2014
“Work, Study, Play” is a new marketing campaign launched by STA Travel, the world’s biggest student and youth travel company, and Destination NSW, the New South Wales (NSW) Government’s tourism and major events agency. The campaign builds on the foundations laid by Tourism Australia’s "Best Jobs in the World" project and will promote opportunities to “Work, Study, Play” in key youth markets, including the United Kingdom, Germany, USA, Singapore and Japan. Tourism Australia’s "Best Jobs in the World" campaign was launched in March 2013 to promote tourism opportunities provided by Australia’s Working Holiday Maker (WHM) program.
NSW Minister for Tourism and Major Events, George Souris, said: “The NSW Government recognizes the important contribution young visitors make to the NSW economy.” In the year ended September 2013, NSW welcomed around 435,000 backpacker visitors who spent over 14 million nights in the State and spent almost $1 billion during their stay. “This campaign reinforces the multitude of opportunities for young people to not only come to our state to visit, but to study and work as well. A key focus is to encourage young people to spend time in Regional NSW to get a full sense of what the state has to offer.”
The campaign will feature a dedicated “Work, Study, Play” NSW content hub on the STA Travel website and will use innovative marketing techniques including digital advertising on commercial music streaming service Spotify.
According to Destination NSW Chief Executive Officer, Sandra Chipchase: “The STA Travel campaign enables us to target young people in many of our priority international markets to ensure that Sydney and Regional NSW are top of mind when they are planning to travel overseas for work, study or play. The youth market is important to us, not only because of what they contribute to the State, but the fact that many of them will return to our shores for decades to come,” she said.
“We are delighted to be working with Destination NSW on this campaign,” said Vanessa Goolsby, VP of Product and Marketing, STA Travel US. “Sydney and Regional NSW are among the top must-see places in the world for our customers, whether they’re students looking for gap year itineraries, or young adults planning their adventures.”
About STA Travel
STA Travel is the youth travel expert enabling students and young adults to explore the world by creating experiences filled with adventure, discovery and personal growth. We offer a unique range of products with exclusive discounts on airfare, accommodations, tours, rail passes and more. Globally we are present in 60 countries with 220 retail locations, sending more than 6 million travelers away each year.
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