Marvel Entertainment to Present Keynote: Social Media Super Heroics: Spanning Multiple Demographics for One Brand

Marvel’s Social Media Manager, Adri Cowan, will share insight on how Marvel addresses a wide span of ages, ranging from casual movie-goers to die-hard comic book fans.

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SMSS: New York City 2014

SMSS: New York City 2014

Marvel’s Social Media Manager, Adri Cowan, will share insight on how Marvel addresses a wide span of ages, ranging from casual movie-goers to die-hard comic book fans.

New York City (PRWEB) June 05, 2014

The Social Media Strategies Summit (#SMSSummit) announces that Marvel Entertainment will present the Keynote on day two of the New York City event, to be held at the Bohemian Benevolent and Literary Association from June 11-12th, 2014.

Marvel’s Social Media Manager, Adri Cowan, will share insight on how Marvel addresses a wide span of ages, ranging from casual movie-goers to die-hard comic book fans. She will cover which social media platforms work best for a particular age group and what kinds of content they use for each, how they have used trial and error to figure out what works for their differing demographics, and how brands can use these techniques to reach their own audience range, without alienating one or the other.

SMSS NYC has also confirmed case studies and presentations from leaders such as Bloomberg, Conde Nast, Magnolia Bakery, AOL, Brooklyn Nets, Pirelli Tires and NBC Sports Group.

To view the rest of the speaker line-up and the current agenda or to register for SMSS NYC, please visit: http://socialmediastrategiessummit.com/new-york-2014/speakers/.

The two-day event features four Collaborative Labs and over 15 learning sessions and case studies. SMSS provides attendees with the opportunity to meet and network with valuable business contacts, and learn what leading brands are doing within the social media space. SMSS NYC features case studies that will give attendees insights into how to align social media marketing efforts with their company’s overall business and corporate strategies. The agenda includes dedicated tracks for marketers and social strategists responsible for Business-to-Business and Business-to-Consumer marketing. Attendees can learn more about the various sessions by viewing the agenda here.

To assure attendees get the full benefit of an intimate summit, we only offer a limited number of seats. Take advantage and register here! Group discounts are also available.

About Marvel Entertainment:

Marvel Entertainment, LLC, formerly Marvel Enterprises and Toy Biz, Inc., is an American entertainment company formed from the merger of Marvel Entertainment Group, Inc. and Toy Biz, Inc. The company is known for its comic books and, as of the 2000s, its film productions from Marvel Studios.

About GSMI:

GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 85% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring.


Contact

  • Tom Dibble
    Global Strategic Management Institute
    +1 (619) 810-1860
    Email