Austin, TX (PRWEB) June 05, 2014
Apptive, a mobile commerce app creation and management platform, announced today it has been selected as a Cool Vendor in Digital Commerce for 2014 by Gartner, Inc., the leader in information technology research and advisory. Apptive was one of three innovative companies chosen for this list of vendors supporting online merchants in their digital commerce efforts.
Apptive’s web-based app creation and management platform allows eCommerce merchants to create a native ecommerce app in minutes with advanced features like iPhone and Android support, eCommerce platform integration and real-time content updates with its App Content Management System. It also allows retailers to boost engagement and sales with deals and messages sent using its cross-OS push notification service.
“We believe being one of only three companies named as a Cool Vendor in Digital Commerce by Gartner, and the only mobile company, is a strong validation of the innovative work we're doing here at Apptive to help online merchants thrive in the age of smartphones and tablets. We know our partners and customers love us but it is great to have a firm with the reputation of Gartner select us as one of their Cool Vendors this year,” said Chris Belew, Apptive CEO.
In addition to providing a DIY mCommerce app platform for the millions of small and independent ecommerce merchants selling online, Apptive has also recently expanded its focus to assist larger retailers and brands. “Inclusion in Gartner’s Cool Vendor Report is a nice springboard for our recent move to work with larger online merchants and enterprises,” says Belew. Apptive is uniquely positioned to offer enterprise-level design and functionality on top of its powerful mobile commerce platform. Retailers will receive the benefits of custom development combined with a rapid time to market and competitive pricing that beats traditional developers who must build apps from scratch. These merchants will also benefit from Apptive’s deep integrations with the most popular eCommerce platforms and a robust app analytics suite.
Apptive (http://www.apptive.com) makes it simple and economical to create stunning, high-impact mobile commerce apps that leverage the top eCommerce platforms in the market today. It was founded with the simple philosophy that online merchants need a robust mobile strategy to remain competitive in a world where smartphones and tablets have become the engagement medium of choice for consumers. Apptive is based in the green hills of Austin, TX.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Cool Vendors in Digital Commerce, 2014, Allen Weiner, Martin Kihn, May 1 , 2014.