The collaborative spirit and independent nature of the Alliance is what the West is all about!
Denver, Colorado (PRWEB) June 12, 2014
Three Colorado resorts are proving that you don't have to have massive budgets to reach meeting and event planners. Singular in amenities, but united in dedication to delivering exceptional group experiences, The Steamboat Grand, Beaver Run Resort and Copper Mountain Resort have joined forces with media outlet Plan Your Meetings to form the Mountain Meeting Alliance.
The goal of the Alliance is to raise awareness of mountain destinations within the meetings community. "Our independent resorts offer a unique mountain experience that all sizes of meetings and events enjoy," said Alan Johnson, The Steamboat Grand's national sales manager. "The Mountain Meeting Alliance sincerely believes in delivering exceptional service, a creative atmosphere and top-notch amenities. The collaborative spirit and independent nature of the Alliance is what the West is all about!"
The Alliance is offering a familiarization tour in August 2014 for qualified meeting professionals. People interested in applying for the complimentary tour of the properties may apply at PlanYourMeetings.com/MMA-RFQ. Applications will be accepted throughout the months of June and July.
"The focus of the FAM is to educate planners on the essence of the respective mountain destinations," said Evan Casey, Plan Your Meetings' VP of sales and marketing. "The target audience members are meeting planners who are searching for a natural, peaceful and quiet environment, and who value a destination connected to nature. The goal is to provide them with an understanding of the true mountain experience these resorts offer, one that will enable them to meet their meeting objectives."
About the Mountain Meeting Alliance
The Alliance itself has three main goals: To bring more exposure to its independent properties and mountain locations, to maximize marketing and sales dollars, and create more opportunities to showcase the properties by creating a brand that’s synonymous with what they do. Founding members of the Alliance are The Steamboat Grand, Beaver Run Resort and Copper Mountain Resort.
About Plan Your Meetings
Plan Your Meetings connects meeting and event planners with the education, resources and inspiration they need to plan better meetings and events. In addition to producing award-winning editorial and live events, PYM creates custom marketing programs designed to help hotels, CVBs and other meeting industry suppliers connect with qualified corporate meeting planners.