By using NFC enabled window stickers, JUST EAT and restaurant owners can provide quick, easy, one touch App downloads for their customers. It's a perfect example of how NFC is now being used to increase interaction.
(PRWEB UK) 10 June 2014
RapidNFC, Europe’s leading online supplier of NFC tags and products, has prepared and provided NFC enabled window stickers to JUST EAT, the UK’s leading online takeaway service. The double sided window stickers with fully integrated and encoded NFC tags are being placed inside JUST EAT partner restaurant windows throughout the UK to provide one touch access to JUST EAT's downloadable phone App.
As part of the production process, the NFC tags have been encoded with unique data to provide regional tracking and performance data. Additionally, for the benefit of iPhone users, the windows stickers also contain a QR Code with matched regional encoding to the NFC tag.
Designed to attract passers-by and people waiting for takeaway collection, the window stickers encourage users to interact and download the JUST EAT App to speed-up and simplify their next takeaway order.
Phil Coote, RapidNFC’s CEO commented, "We are rapidly finding more and more brands using NFC to drive customer engagement. By using NFC enabled window stickers, JUST EAT and restaurant owners can provide quick, easy, one touch App downloads for their customers. It's a perfect example of how NFC is now being used to increase interaction."
Chris Landon, Head of Trade Marketing at JUST EAT comments, "We’re very excited to be integrating this cutting edge technology into our business. Our mobile apps are a rapidly growing part of our business, so it’s great to have another simple way for customers to discover it."
Launched in 2011, RapidNFC is Europe's largest online provider of NFC tags and products. RapidNFC provides friendly and knowledgeable advice on a large range of high quality, reliable and tested NFC tags, stickers and products.
About the JUST EAT Group
JUST EAT (@JustEatNews), launched in Denmark in 2001, is based in London and is now active in 13 countries around the globe. JUST EAT is currently generating £700m in revenue per year for the restaurant industry and has received more than 100m orders since the site launched. Worldwide, JUST EAT has over 2m Facebook fans and its smartphone app has been downloaded over 3 million times. There are currently over 36,000 takeaway restaurants signed up to JUST EAT, which uses proprietary technology to offer an efficient on-line ordering service. Based on percentage revenue growth over the last five years, JUST EAT was recently ranked in the Deloitte 2013 Technology Fast 500 EMEA and is recognised as one of the 500 fastest-growing technology companies across Europe, the Middle East and Africa (EMEA). The brand has also won multiple marketing awards, including a 2013 SABRE award for Best Guerrilla Marketing.